2021 SHORTLIST - NORTH

Congratulations to all those shortlisted for the PRmoment Awards 2021. You can register for the free to view PRmoment Awards show here.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Campaign Categories

B2B CAMPAIGN OF THE YEAR

Sponsored by

Allott and Associates - SmartFreight, part of Wisetech Global Group - Driving Smart Freight Across the UK

Definition Agency - Astrid & Miyu: - Innovation, Inspiration & Insights from A New Retail Experience

Definition Agency - Walker Morris’s Legal Low-down

FIG Creative & SRL Traffic Systems - The Game Changers

Petal & Co. - Forbes Solicitors - Reinvention & Resilience

Prohibition - Nexus, The Nexus Business Barometer

Smarts x Diageo Bar Academy - Connecting the Community: Global Bartenders in Lockdown

BEST CAMPAIGN DURING THE CORONAVIRUS CRISIS

Sponsored by

BBC - Educating the nation with BBC Education

Brazen - Be Showcase Safe

Down at the Social - From Fine Dining For Fast Food - How Simon Wood became Mc’loved

J Jackson PR – Misspap, Don’t Miss Your Pap

John Doe Group, DC Thomson Media, The People’s Friend, Close Knit Friends

John Doe Group, SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

RMS Creative Communications / V.Group - Seafarers, the forgotten heroes of the pandemic

The Lucre Group - Natures Menu, The Pup-demic


BEST USE OF CONTENT

Sponsored by

LNER & Keeping People Safe On Trains During Covid-19

PR Agency One and Auto Trader - Eau de New Car

Umpf & Belling - Creating Lockdown Superheroes


BEST USE OF CREATIVITY

Sponsored by

Due to the number of entries in this category, the jury will reward a Gold winner and a Silver winner.

Brazen - Foodhub Says Just Delete

PR Agency One & Auto Trader - Eau de New Car

Rise at Seven x Parkdean Resorts - Sandtone


BEST USE OF RESEARCH

Sponsored by

Faith PR - The STADA Health Report 2020 - Taking the temperature of the UK’s health

Ingenuity Digital - HomeLet, The Rental Index

LNER - Celebrating International Women's Day 2020

Rise at Seven x Clario - Which Company Uses the Most of Your Data

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Due to the number of entries in this category, the jury will reward a Gold winner and a Silver winner.

Down at the Social - Alternative Manchester Pride - A Very Real Celebration of LGBTQ+ Life

High-Rise Communications and Ashgate Hospicecare - North Derbyshire end of life funding campaign

ilk Agency & CityFibre - Bringing Full Fibre to the UK

John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends

KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign

Magpie for Active Bradford and BiB - JU:MP Join Us Move Play - Improving the health and wellbeing for children in North Bradford

Viva and Blackburn BID: Saving Christmas From Covid

We Are Indigo – Escape to Freight Island – How the World’s Most Ambitious Disruptive Food Market Brought the Community Together During COVID-19


CONSUMER PR CAMPAIGN OF THE YEAR

Sponsored by

Claire Barber PR - The Alnwick Garden

John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020

John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year

PR Agency One & Auto Trader - Eau de New Car

Smoking Gun - You Do You - Self-Partnered bouquets for Interflora

SPEY and Benriach

SPEY and Whisky Auctioneer


CORPORATE PURPOSE AWARD

Edelman, Unilever - Clean Future

Higginson Strategy - Better World

John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.


CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

BIG Partnership and Aberdeen Football Club

Catapult PR & Langley Castle Hotel - Loving Langley During Lockdowns

Harriott Communications and Lyric Theatre, Belfast - Keeping the spirit of the Lyric alive

Hatch & RLWC2021 - The Power of Together and 500 days to go


EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

Sponsored by

North East Ambulance Service

Smarts x Johnnie Walker - Scotch Unleashed

Sodexo - Supporting Sodexo UK & Ireland colleagues and the business through Covid-19


FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Brazen - Chicago Town Goes to Town on International Beer & Pizza Day

John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020

John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year

RMS & Duerr's - launch Kellogg's Crunchy Nut Peanut Butter

Smoking Gun - Popping Corks for PINK Prosecco

SPEY and Whisky Auctioneer


GLOBAL PUBLIC RELATIONS SECTOR CAMPAIGN OF THE YEAR

Sponsored by

Claire Barber PR and Noah’s Ark - The Most Technically Advanced Conservation Project in History

Grayling & Cummins - Cummins Powers the Future

Rise at Seven x Under Lucky Stars - If the Light Pollution Cleared


HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

ilk Agency & Couture Living - Curate and Connect

Rise at Seven x Cath Kidston - Dog Model

Smarts x Zalando - Zalando Greenhouse: Growing a Sustainable Future for Fashion

Smoking Gun - Send a Smile Week for Flying Flowers


HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Sponsored by

Definition Agency - Benenden Health: Supporting the nation’s health

Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

Magpie for NHS Sunderland, Durham and Leeds CCGS - Painkillers Don't Exist by Magpie


INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Incredible Content Limited - Leeds Credit Union - 'Protecting Communities During Covid'

John Doe Group - DC Thomson Media, The Sunday Post, News Worth Waiting For

PR Agency One & Auto Trader - Eau de New Car

Rise at Seven x Parkdean Resorts - Sandtone

Smarts x Openreach - We're Stronger When We're Connected

SPEY and Macsween of Edinburgh

Umpf & Belling - Creating Lockdown Superheroes

LOW BUDGET CAMPAIGN OF THE YEAR

Sponsored by

Clarion Communications & Calmac Ferries - Beaming Bowie up to Space

Faith PR - Don’t get wasted – shop smart to reduce food waste

Grayling & M&S - No tricks, all treats – celebrating a seasonal moment during Covid-19

John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign

Outwrite PR and Xplore! - Full STEAM ahead

Pelican Communications - Can Makers, Helping wine lose its bottle

Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map


MEDIA RELATIONS CAMPAIGN OF THE YEAR

Sponsored by

Aberfield Communications and Leeds Beckett University - Making Leeds Beckett University the reassuring voice of Clearing

Catapult PR - Langley Castle Hotel, Loving Langley During Lockdown

Full Volume PR and Jack’s – Putting Jack’s at the heart of local communities

Hatch - The Rugby League World Cup 2021 Draw

High-Rise Communications and Ashgate Hospicecare - end of life hospice funding campaign

John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.

Media Zoo - The Hiscox Action Group - Business Interruption Class Action

No Brainer Agency - Levitex: Launching Levitex into the UK sleep market

Sheffield Hallam University - A-level results and clearing media campaign

SPEY and Whisky Auctioneer

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

High Rise Communications and Ashgate Hospicecare - campaign for increased end of life funding

Outwrite PR and Xplore! - Full STEAM ahead

Prohibition - Yorkshire Cancer Research, Give Cancer the Boot

Sheffield Hallam University - A-level results and clearing media campaign

Sheffield Hallam University - The GROW Mentoring Programme

Waverley Consultancy & Paces - A New Home for Paces

Who Cares? Scotland - We're Still Here


PUBLIC SECTOR CAMPAIGN OF THE YEAR

Bluestorm and Humberside Police - Modern day slavery and human trafficking – What Do You See?

Freshfield and Lancashire County Council - #AskForHelp

Magpie and West Yorkshire and Harrogate Health and Care Partnership - Check-in Staff Suicide Prevention Campaign

Viva and Blackburn BID: Saving Christmas form Covid

Wigan Council: Be Kind


SOCIAL MEDIA CAMPAIGN OF THE YEAR

Sponsored by

Carousel - Paddington, Paddington Bear invites families to #PawsWithPaddington

Hatch and RLWC2021 - The Power of Together and 500 days to go

ilk Agency & CityFibre - Bringing Full Fibre to the UK

Incredible Content Limited - Leeds Credit Union - 'Saving Christmas'

MTJPR & Kepak - #RustlersRetailHero

Rise at Seven x Game - Christmas Tinner


STUNT OF THE YEAR

Sponsored by

BIG Partnership - Simon Howie and BIG Partnership Space Haggis Campaign

Brazen - Foodhub Says Just Delete

Carousel – Creating Manchester’s Highest Restaurant with Moda Angel Gardens

John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends

John Doe Group - Lang’s Jamaican Rum, Scotland’s first “Caribbean” rum shack

PR Agency One and Auto Trader - Eau de New Car

Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map


VIRTUAL EVENT OF THE YEAR

Carousel - for the L.O.L. Surprise! Remix Digital House Party

John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

Marketing Minders - Trinity Square & Saving the Christmas Lights Switch On

North East Ambulance Service

SPEY and Benriach

SPEY and Macsween of Edinburgh

Individual Categories

YOUNG PROFESSIONAL OF THE YEAR

Carrie Rose - Rise at Seven

Emily Sutton – Down At The Social

Kathryn Wilkie - SPEY

Sian Collins - John Doe Group

Thomas Hall - Grayling

Will Catterall - No Brainer Agency

Team Categories

B2B PR AGENCY OF THE YEAR

Definition Agency Group

Future PR

iseepr

Petal & Co.

PR Agency One


BOUTIQUE AGENCY OF THE YEAR

Sponsored by

Down at the Social

High-Rise Communications

Manifest

No Brainer Agency

Prohibition

Smoking Gun

SPEY

Viva


CONSUMER PR AGENCY OF THE YEAR

Sponsored by

Brazen

Manifest

Smoking Gun

SPEY


IN-HOUSE TEAM OF THE YEAR

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.


INDEPENDENT AGENCY OF THE YEAR

Sponsored by

Future PR

Higginson Strategy

ilk

iseepr

Manifest

PR Agency One

Rise at Seven

The Lucre Group


INTEGRATED AGENCY OF THE YEAR

Sponsored by

Manifest

Outwrite PR

Smarts

Smoking Gun


LARGE AGENCY OF THE YEAR

Sponsored by

Rise at Seven

Smarts


MID-SIZED AGENCY OF THE YEAR

Sponsored by

Brazen

iseepr

PR Agency One


NEW AGENCY OF THE YEAR

Sponsored by

Due to the number of entries in this category, the jury will reward a Gold winner and a Silver winner.

Evergreen PR

Impact Communications

Rise at Seven