SOCIAL MEDIA CAMPAIGN OF THE YEAR
Winner – Hope&Glory – O2 Big Me Up
Shortlist:
Clarity Comms – SeasonOfMischief Hobgoblin Halloween Shorts
Highlight PR & Sylvanian Families – Remember Us?
Hope&Glory & Virgin Trains – #traindeer
MHP/Engine- Missing Type
Mischief PR – Show Your Stripes
Porter Novelli London – HP NeverRunOut (UK)
Shine Communications – SmearForSmear
University Hospitals Coventry and Warwickshire NHS Trust – Focussing on Fans
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – MHP/Engine – Missing Type
Shortlist:
bPay by Barclaycard: creating a category
Barclays – Entrepreneurship
Golin – Persil Messy Adventures
Hope&Glory – Airbnb Floating House
John Lewis – A conversation with Birmingham
McCann PR – REED Salary Guides 2015
Splendid Communications & Jack Daniel's – Jack Rocks Your Town
Tin Man – Career of Evil A novel way to launch a book
EVENT OF THE YEAR
Winner – Bell Pottinger – ARK by Night
Shortlist:
3 Monkeys Communications – Jacobs The Art of the Cheeseboard
Comedy Central – Comedy Central UK's FriendsFest
Frank PR – Bubbles by bathstore
Hope&Glory – Airbnb Floating House
Hope&Glory – truTV Tatt Modern
Mischief PR – Dulux Colour Futures 2016
Tin Man – Sweet Success. Creating a Sunday Times Bestseller
STUNT OF THE YEAR
Winner – Good Relations – B&Q dominate the headlines with Fifty Shades of Grey
Shortlist:
Brands2Life – Virgin Medias Network Expansion Blown Away with High Speed Selfies
EE – Dont try this at home Live-streaming from Wembley Arch with EEs 4GEE Action Cam
Hope&Glory – Airbnb Floating House
PrettyGreen – Under Armour Powers Andy Murray To The Next Level
Shine Communications & WWE – TheSlapHeardAroundTheWorld
Taylor Herring – Sky Atlantic Launch Fortitude with Polar Bear
Tin Man – Sweet Success. Creating a Sunday Times Bestseller
BEST USE OF RESEARCH
Winner – MWWPR & The Weather Channel – When weather meets economics How MWWPR built a unique property for The Weather Channel
Shortlist:
Capella PR – Master Your Money – ClearScore.com Launch
Chameleon – facefuzz why beards can make you a bad person but are good for business
Commetric and the International Diabetes Federation – Using PR research to inform policy positioning and stakeholder engagement
Fishburn – Making Sense of Sugar
Teamspirit Public Relations – The Henderson Global Dividend Index (HGDI)
The Romans & Samsung Europe – Screen Sensations UHD vs HD TV
The Institute of Advanced Motorists and Tin Man. Giving advanced driving courses sex appeal.
CONSUMER PR CAMPAIGN OF THE YEAR
Winner – MHP/Engine & NHS Blood and Transplant – Missing Type
Shortlist:
4mediarelations & Holiday Travel Watch – 2015 Media Activity
Confused.com – The launch of Carfused.com
Hope&Glory & EngineeringUK – The Big Bang Fair
Hope&Glory & The Royal Mint – The £1.1 million effigy
Kazoo PR – Samsung Galaxy S6 and S6 edge launch
Lansons – MoneySuperMarkets EpicStrut
Tin Man & Little Brown Book Group – Sweet Success. Creating a Sunday Times Bestseller
BEST USE OF EVALUATION
Winner – Tin Man – Giving Advanced Driving Courses Sex Appeal
Shortlist:
Dynamo PR – AttractionTix – Can I bring my selfie stick?
Hope&Glory & The Royal Mint – The £1.1 million effigy
Kaizo – Using evaluation to balance the coffee and health debate
Porter Novelli London – The Almond Board of California Snack Happy Challenge
See.Saw Communications – MoBa the Baker that Sold out of Bread
Shine Communications & COS – The sales-driving Facebook strategy
TES Global with Brands2Life – Times Higher Education World University Rankings 2015-16
BEST USE OF CONTENT
Winner – MHP/Engine & NHS Blood and Transplant – The Wait
Shortlist:
Albion Drive – Jose Cuervo – Dons of Tequila
Fever & PlayStation – SurviveUntilDawn Launch of Until Dawn On PS4
Golin – Persil Messy Adventures
Hill+Knowlton Strategies – Shining the media spotlight on #everybaby
Kindred & Penguin Random House – Tim Weaver's MISSING
Mischief PR & Southampton FC – Show Your Stripes
NHS Clinical Commissioning Group Sussex and Spirit Media – Not QUITE an emergency
BEST USE OF CREATIVITY
Winner – The Romans & BrewDog No Label The Worlds First Transgender Beer
Shortlist:
Blue Rubicon & Dogs Trust – Every Dog Emoji Has Its Day
Diffusion & CEL Robox 3D Printer – Diffusion and Robox 3D print the news
Hope&Glory – IKEA's Breakfast in Bed Cafe
Hope&Glory – truTV Tatt Modern
Mischief PR & Southampton FC – Show Your Stripes
Tin Man – Pulling Power Giving Advanced Driving Courses Sex Appeal
Tin Man – Sweet Success. Creating a Sunday Times Bestseller
B2B CAMPAIGN OF THE YEAR
Winner – Rostrum – Legal & General: Deadline to the Breadline
Shortlist:
APCO Worldwide – 'Innovate 2015' – Bringing Innovation to Life
Flagship Consulting & ADP – The Workforce View in Europe
FleishmanHillard Fishburn for Tata Consultancy Services – Landslide Victory for TCS Election App
Golin – Dominating Digitalisation
Kindred Agency & SKV Communications – Business is GREAT Britain
Mercieca Ltd – KP SnacKPartners
Publicasity – Heineken Winning with the Rugby World Cup 2015
The Romans – Coffee For Business Punks Fuelling Start-Ups One Cup At A Time
FINANCIAL PR CAMPAIGN OF THE YEAR
Winner – Capella PR – Master Your Money – ClearScore.com Launch
Shortlist:
bPay by Barclaycard: creating a category
Dynamo PR & 3Doodler – Rewriting kickstarter success
Golin & Worldpay – The Worlds First Data Driven Press Office
Hope&Glory & The Royal Mint – The £1.1 million Effigy
Propellernet – Endsleigh and Propellernet Promoting Better Relations between landlords and tenants
Hudson Sandler and Reward Gateway – Project Solar
Teamspirit Public Relations – The Aegon Readiness Report
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Winner – Hill+Knowlton Strategies – Caring for Carers
Highly Commended – NHS Clinical Commissioning Group Sussex and Spirit Media – Not QUITE an emergency
Shortlist:
Acceleris – Right Chair Right Time Right Now
Bottle – Taking on Mental Health Stigma in the Workplace
The Royal Pharmaceutical Society – I Love My Pharmacist 2015
Vision Express – Vision Express has its sights set on good health Vision Van tours the country during National Eye Health Week 2015
WE – Make Twitter Cough
23andMe & Weber Shandwick – UK Launch of 23andMe
MOST INNOVATIVE USE OF DIGITAL & SOCIAL MEDIA
Winner – Blue Rubicon & Dogs Trust – Every Dog Emoji Has Its Day
Shortlist:
Belstaff & Weber Shandwick – The Worlds First Social Media Film Premiere
Boehringer Ingelheim & Pegasus – Beatbox Cough campaign
Boehringer Ingelheim and Cohn & Wolfe – COPD Live at the ERS International Congress 2015
Direct Line – The directfix campaign
Dynamo PR – AttractionTix – Can I bring my selfie stick?
Golley Slater & Welsh Government – #whereistheline
Kindred & Penguin Random House – Tim Weaver's MISSING
Mischief PR & Southampton FC – Show Your Stripes
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner – MHP/Engine – Missing Type
Shortlist:
Acceleris – Right Chair Right Time Right Now
Cambridgeshire Constabulary – Get Closer Vulnerable Adults
Hope&Glory & EngineeringUK – The Big Bang Fair
NHS Clinical Commissioning Group Sussex and Spirit Media:
Not QUITE an emergency
The Comms Crowd – Standing up for SMEs
NHS Education for Scotland & Weber Shandwick – Now hear me its my right to speak
Westco Trading Ltd – Green Garden Waste From free to paid for
INTERNAL COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – O2 – 2015 O2s Year of Celebration
Shortlist:
AstraZeneca – Bridging science and commercial
Barclaycard – Payment Trends
Financial Ombudsman Service – we are the ombudsman our tone
Reward Gateway – Project Solar
The Hills Group Limited – Safer for All health and safety initiative
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Red Consultancy & Federation of Bakers and Flour Advisory Bureau – Carbs Before Marbs
Shortlist:
Aduro Communications – The Higgidy Sofa Supper Clubs
Albion Drive & Jose Cuervo – Dons of Tequila
Atomic – MeatyMalbec
Cirkle – Energizer Waste To Wonder
Citizen – Dr. Oetker's World's First Edible Christmas Jumper
Lexis Agency – Diet Coke x J.W.Anderson
Mischief PR & Pot Noodle – You Can Make It
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Good Relations – B&Q
Shortlist:
Frank PR – Losing weight My Journey…supported by XLS-Medical
Hope&Glory – IKEA's Breakfast in Bed Cafe
Mischief PR & Sure – The Worlds First Movement Activated gig with Ella Eyre
Rewired PR & Mailbox – Relaunching the Mailbox Birmingham's luxury shopping destination
Shine Communications – SmearForSmear
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – The Institute of Advanced Motorists and Tin Man. Giving advanced driving courses sex appeal.
Shortlist:
Atomic – World's Best Driving Road
Green Flag – Harnessing content marketing to shake up the breakdown assistance industry
Hope&Glory & Virgin Trains – #traindeer
Launch PR – A Streetcar Named Hyundai
Performance Communications – Nissan LEAF Glow in the Dark
Resonates – Automation drives KWE's success
Torque Agency Group – Lotus 3-Eleven launch
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner – Hope&Glory – Airbnb Floating House
Shortlist:
Brands2Life & Gatwick Airport – Gatwick goes long haul Launching Floga
Museum of London – The Crime Museum Uncovered launch campaign
P&O Cruises and Shout Communication – Launch of Britannia
Shine Communications – WWE Live UK Tour 2015
Tin Man – Career of Evil. A novel way to launch a book.
Tin Man – Sweet Success. Creating a Sunday Times Bestseller
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner – Shine Communications – SmearForSmear
Shortlist:
Age UK – No one should have no one
Brands2Life – Your London Your Helicopter
Hope&Glory & EngineeringUK – The Big Bang Fair
M&C Saatchi PR – Save Our Seas
Mischief PR & National Trust: The Nations Ode to the Coast making miles of memories matter
Money Advice Trust – Stop The Knock 2015
Tin Man – Pulling Power Giving Advanced Driving Courses Sex Appeal
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Winner – MHP/Engine – Missing Type
Shortlist:
Clarion Communications – Back to School With Aldi
Hope&Glory & EngineeringUK – The Big Bang Fair
Hope&Glory & The Royal Mint – The £1.1 million effigy
Octopus Group & British Science Week – Perfect Cuppa
Pitch & Betfair – Switching Saddles
Red Consultancy & Federation of Bakers and Flour Advisory Bureau – Carbs Before Marbs
Tin Man – Sweet Success. Creating a Sunday Times Bestseller
MEDIA RELATIONS CAMPAIGN OF THE YEAR – IN-HOUSE
Winner – Museum of London – The Crime Museum Uncovered launch campaign
Shortlist:
bPay by Barclaycard: creating a category
Anchor – Happy Living Happy Working
British Medical Association – Consultant and junior doctor contract negotiations
British Medical Association – GP Influencing
Financial Times – FT-Nikkei Sale and Partnership Communciations
Kaspersky Lab – Turning the Tables on Duqu 2.0
LOW BUDGET CAMPAIGN OF THE YEAR
Winner – Tin Man At Your Fingertips – getting rough sleepers off the streets
Shortlist:
Blue Rubicon & Dogs Trust – Every Dog Emoji Has Its Day
Frank PR – Launching the next generation of wearable technology for Withings
MUSTARD PR – TinderReady a social experiment to see just how shallow Tinder can be
Nelson Bostock Group – The Launch of WiFi Calling from EE
Shine Communications – SmearForSmear
T/F/D – Wileyfox Swiftly taking the mobile market by Storm
Westminster City Council – Westminster the nations weddings and civil partnerships capital
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner – MHP/Engine & NHS Blood and Transplant – Missing Type
Shortlist:
Access Emanate Communications – #UncapFlavour with Burt's Bees
Bellenden – Shell Centre Redevelopment
Dynamo PR & 3Doodler – Rewriting kickstarter success
elephant communications & 107 Meridian FM – Championing small business start-ups
Grayling Communications & Transport for London – Showcasing the Mayors Vision for Cycling
Linstock Communications – Ideas in Motion a community-driven sustainable and active travel initiative
The PR Office – The Chief Rabbi's 'ShabbatUK' – Engaging the UK Jewish Community in the concept of the Shabbath
YOUNG PROFESSIONAL OF THE YEAR
Winner – Nick Braund, PHA Media
Shortlist:
Caitlin Arbuthnott, Kazoo on behalf of BT
Dan Pike, Teamspirit Group
Danielle Wilson. Mischief PR
Hayley Kerrigan, DeVries SLAM
Kate Cunningham, Teamspirit Public Relations
Kate Lynch, Allison+Partners
Rebecca Price, Threepipe
Rich Leign, Rich Leigh & Company
IN-HOUSE TEAM OF THE YEAR
Winner – NHS Blood and Transplant media and PR team
Shortlist:
Barclaycard Press Office
Costa Coffee PR Team
Kaspersky Lab's European Public Relations Department
O2 Communications and Reputation Team
PwC Corporate Communications team
Royal Mail Group Public Affairs Team
UKTV The Communications Team
B2B PR AGENCY OF THE YEAR
WInner – Cirkle
Shortlist:
Berkeley PR
Harvard
Holistic
Rostrum
Simpatico PR Ltd
Speed Communications
TopLine Comms
William Murray Communications
PUBLIC AFFAIRS AGENCY OF THE YEAR
WInner – Westminster Advisers
Shortlist:
Lodestone
CONSUMER PR AGENCY OF THE YEAR
Winner – Mischief PR
Shortlist:
Cirkle
Dynamo – Taking the virtual into reality
Frank PR
Hope&Glory
Manifest
The Romans
Tin Man
INTEGRATED AGENCY OF THE YEAR
Winner – Manifest
Shortlist:
Battenhall
Dynamo – Taking the virtual into reality
Teamspirit Group
Threepipe
TVC Group
TECHNOLOGY AGENCY OF THE YEAR
Winner – Dynamo – Taking the virtual into reality
Shortlist:
CCgroup
Harvard
Hotwire
Jargon PR
Marlin PR
PHA Media Technology & Innovation
Wildfire
NEW AGENCY OF THE YEAR
Winner – The Romans
Shortlist:
Missive
Rich Leigh & Company
Story Comms
Sugrue Communications
Switched On
The Forge Communications
SMALL AGENCY OF THE YEAR
WInner – Hope&Glory
Shortlist:
Brazil
DawBell
FieldHouse Associates
Little Red Rooster
The Romans
Tin Man
TopLine Comms
William Murray Communications
LARGE AGENCY OF THE YEAR
WInner – Frank PR
Shortlist:
Brands2Life
Golin
Good Relations
Hotwire
M&C Saatchi PR
MHP Communications
PHA Media