Categories

The PRmoment Awards, in association with our headline sponsor Opinium Research, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.

Campaign Awards

AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors etc., as well as campaigns covering all forms of transportation.

Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

B2B CAMPAIGN OF THE YEAR

Judges are looking to award the very best in business to business communications. Entries can be an ongoing or one-off campaign. Entries can either relate to a specific business sector or the wider business community. Judges are looking for entries where the PR and communications strategy has had a significant effect and contribution to the brand / product / service objectives.

BEST DIGITAL PR CAMPAIGN OF THE YEAR*

Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

*Digital PR campaigns are PR campaigns that are designed specifically to gain high-quality backlinks to improve Search Engine Optimisation (SEO) performance.

BEST USE OF CONTENT

This award will be given for the most effective use of content. Entries should include information on how content was distributed, how it was used to attract and retain the audience, and how the content enhanced audience behaviour. Judges will be looking for creative and innovative distribution along with specific evaluation that covers engagement and customer retention data.

BEST USE OF CREATIVITY

This award will be given for the most effective use of creativity within a campaign. Judges will be looking for entries that outline the aims of the campaign and where inspiration was drawn from. The overall concept of the campaign should be visually presented and include any supporting text.

BEST USE OF RESEARCH

This award recognises the outstanding use of research to inform a PR campaign. Judges will be looking for customer / stakeholder insight and in-depth and innovative research.

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

This award will be presented to a one-off or ongoing community engagement campaign that has informed or engaged a specific community in a successful and effective manner. Judges are looking for evidence of campaigns that can demonstrate improved engagement, positive action and / or change in behaviour.

CONSUMER PR CAMPAIGN OF THE YEAR

Judges are looking to recognise either a one-off or ongoing campaign that promotes products or services to the consumer market by companies, the public sector or charities. This could include the launch of a new product or service for an established brand. Judges are looking for customer insight, clear objectives and evidence-based results. If the campaign is part of a wider integrated campaign, then entrants should clearly identify the role and overall contribution that PR played in the campaign’s success

CORPORATE PURPOSE AWARD

This award recognises a campaign or an organisation that has understood its role in creating a sustainable world through its actions and behaviour. This category will reward a campaign or organisation that has a standout ethical approach to its business, society and the environment.

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

This category will award campaigns that cover the arts, cultural events, museums, music, sports, travel and leisure.

Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

This award will be presented to a one-off or ongoing employee engagement campaign that has informed or engaged employees in a successful and effective manner. Judges are looking for evidence of campaigns that can demonstrate improved engagement, positive action and / or change in behaviour.

EVENT OF THE YEAR (live, virtual or hybrid)

Judges are looking to reward an outstanding virtual event. This can be any kind of event including a product launch, conference, awards ceremony, seminar or press launch. Judges will want to see clear objectives, audience insight, budget details, demonstration of innovative content and event execution, and evidence-based results.

FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR

Judges want to reward an outstanding PR campaign within the financial services sector. This can be a one-off or an ongoing campaign that helps promote the product or services being offered, and can be entered by both agency and in-house teams. Judges are looking for clear objectives, creative execution and documented results.

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

This award will recognise successful campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products.

Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

This category is for campaigns covering healthcare products including skin care and all campaigns promoting fashion brands, clothing, footwear and grocery.

Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Judges are seeking to reward an outstanding campaign in the healthcare and pharmaceutical industry. In an area that is highly regulated these campaigns can be particularly challenging and judges will be looking for entries that demonstrate customer insight, clear objectives, effective use and understanding of channels, innovative execution and evidence-based results.

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Judges are looking for a best practice example of an integrated communications campaign that successfully uses a number of channels to deliver outstanding results. Judges want to see details of the campaign objectives, demonstration of customer insight, detail on how the campaign was executed including any delivery partners, all backed up by evidence-based results.

LOW BUDGET CAMPAIGN OF THE YEAR

This award will recognise an outstanding PR campaign successfully delivered within a budget of £20k or less. Judges want to see campaign objectives, budget (including a breakdown of staff / team costs), innovative and inventive execution, and evidence-based results.

MEDIA RELATIONS CAMPAIGN OF THE YEAR

This award will recognise an exemplary media relations campaign, either one-off or ongoing, that delivered exceptional results and coverage. Judges will be looking for clear evidence of strategy, creativity and effective execution.

NOT FOR PROFIT CAMPAIGN OF THE YEAR

This award will recognise an outstanding PR campaign successfully delivered by, or on behalf of, a charity or not for profit organisation. Judges want to see campaign objectives, budget, audience insight, innovative and inventive execution and evidence-based results.

PUBLIC SECTOR CAMPAIGN OF THE YEAR

This award will recognise and celebrate an outstanding campaign, one-off or ongoing, delivered by or on behalf of a public sector organisation. Judges are looking for entries which demonstrate clear objectives, provide details of budgets, show innovative ideas and execution, and can provide evidence-based results and evaluation.

SOCIAL MEDIA CAMPAIGN OF THE YEAR

This award will recognise and celebrate an outstanding and effective campaign delivered primarily through social media channels. Judges will be looking for entries that demonstrate clear objectives and the appropriate use of channels to communicate with audiences. Entries should include details of budget, demonstrate innovative and creative execution and show evidence-based results.

STUNT OF THE YEAR

Judges are looking to reward an outstanding stunt. This can be any kind of stunt designed to attract the public's attention. Judges will want to see clear objectives, audience insight, budget details, demonstration of innovative content and execution, and evidence-based results.

Personality Awards

YOUNG PROFESSIONAL OF THE YEAR

This award will recognise the brightest and most promising PR communicator under 30 years old (on 28.02.2022) working in either an agency or in-house role. Entrants must include details of their career to date and the contribution they make to their organisation and the wider communications industry.

Team / Agency Awards

B2B PR AGENCY OF THE YEAR

Entries are welcomed from agencies or agency teams that specialise in B2B PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

BEST APPROACH TO DIVERSITY & INCLUSION IN PR

The winner of this award will be selected by the judges. All team/agency entries will be judged and those demonstrating the best diversity & inclusion initiatives will be shortlisted. Judges will be looking at entrants' success in terms of expanding opportunities for individuals from diverse backgrounds, relating (but not limited) to gender, race, disability, LGBTQ+, educational or geographical background. There is no additional entrance fee for this category, all team/agency entries are automatically included in this category.

BEST DIGITAL PR AGENCY OF THE YEAR*

Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

*Digital PR agencies and digital PR campaigns are PR campaigns that are designed specifically to gain high-quality backlinks to improve Search Engine Optimisation (SEO) performance.

BOUTIQUE AGENCY OF THE YEAR

An award to celebrate agencies with fees up to £1.5m for the North, Northern Ireland & Scotland or up to £5m for London & the South, including Midlands & Wales. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your agency deserves to win Boutique Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

CONSUMER PR AGENCY OF THE YEAR

Entries are welcomed from agencies that specialise in consumer PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

ESG CONSULTANCY OF THE YEAR

Environmental, Social, and Governance refers to the three central factors in measuring the sustainability and societal impact of an organisation. This award will recognise a consultancy that can demonstrate client work that has had positive societal impact based on these three factors. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

Entries are welcomed from any in-house private sector PR and Communications teams. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserves to win the In-House Team of the Year. Please be sure to include a concise overview of the wider organisation, number of staff in your team, and your budgets (including any consultancy support).

IN-HOUSE TEAM OF THE YEAR (PUBLIC / THIRD SECTOR)

Entries are welcomed from any in-house public sector or charities PR and Communications teams. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserves to win the In-House Team of the Year. Please be sure to include a concise overview of the wider organisation, number of staff in your team, and your budgets (including any consultancy support).

INDEPENDENT AGENCY OF THE YEAR

This category is open to any independent consultancy, UK- or internationally based. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your agency deserves to win the Independent Agency of the Year Award. Please be sure to include a concise overview of the agency and its Independent values, number of staff, details of clients and turnover figures.

INTEGRATED AGENCY OF THE YEAR

Entries are welcomed from agencies which specialise in integrated PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced and why you think your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

LARGE AGENCY OF THE YEAR

This category is open to any consultancy, whether multi-discipline or niche, UK or internationally based, with a PR fee income of £3m and over for the North, Northern Ireland & Scotland or £8m and over for London & the South, including Midlands & Wales. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your agency deserves to win the Large Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

MID-SIZED AGENCY OF THE YEAR

This category is open to any consultancy, whether multi-discipline or niche, UK or internationally based, with a PR fee income between £1.5m - £3m for the North, Northern Ireland & Scotland or between £5m - £8m for London & the South, including Midlands & Wales. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your agency deserves to win the Mid-Sized Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

NEW AGENCY OF THE YEAR

Entries are welcomed from agencies who started trading on or after 14 June 2019. Judges will be looking for clear agency objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your agency deserves to win the New Agency of the Year Award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.

TECHNOLOGY AGENCY OF THE YEAR

Entries are welcomed from agencies that specialise in technology PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your team deserves to win the award. Please be sure to include a concise overview of the agency, number of staff, details of clients and turnover figures.