The PRmoment Awards, in association with our headline sponsor Opinium Research, celebrate excellence and recognise and reward outstanding campaigns and exceptional talent in the UK PR and Communications sector.
Categories
Campaign Awards
Automotive & Transport Marketing Communications Campaign Of The Year
This award will recognise successful campaigns covering motor vehicles, services, in-car entertainment, fuel, tyres, dealers, distributors, and campaigns covering all forms of transportation.
B2B Campaign Of The Year
Judges are looking to award the very best in business-to-business communications. Entries can be an ongoing or one-off campaign. Entries can relate to a specific business sector or the wider business community.
Best Digital PR Campaign Of The Year
Digital PR campaigns are PR campaigns that are explicitly designed to gain high-quality backlinks to improve Search Engine Optimisation (SEO) performance. The phrase Digital PR (rightly or wrongly!) has become synonymous with the impact of editorial coverage on SEO performance, mainly through the creation of links from editorial content, This category focuses on the intersection of PR and SEO. It is not for PR campaigns that have gained coverage in digital media.
Best Use of Artificial Intelligence in a Campaign
Judges are looking to award the very best use of artificial intelligence in a campaign.
Best Use of Celebrity(s)
This award will be given for the most innovative and impactful use of celebrity in a PR campaign.
Best Use Of Content
This award will be given for the most effective use of content. Entries should include information on how the content was created and distributed, how it was used to attract and retain the audience, and how it engaged the audience.
Best Use of Creativity - B2B
This award will be given for the most effective use of creativity within a B2B campaign. Judges will be looking for entries that outline the aims of the campaign, the insight behind the creative and how that creativity was activated in the campaign.
Best Use Of Creativity - Consumer
This award will be given for the most effective use of creativity within a consumer campaign. Judges will be looking for entries that outline the aims of the campaign, the insight behind the creative and how that creativity was activated in the campaign.
Best Use of Influencer Partnership(s)
This award will recognise and celebrate outstanding, creative and effective influencer partnerships.
Best Use Of Planning, Strategy And Evaluation
This award will be given for the most effective use of planning, strategy and evaluation within a campaign. Judges will be looking for a detailed explanation of how data was used in the pre-, during and post-campaign, Entries must outline how data and analytics were implemented in the campaign to deliver the objectives. Campaign results must be covered in detail and explained how the results came about due to excellent planning and strategy.
Best Use Of Research
This award recognises the outstanding use of research in a PR campaign. Judges will be looking for in-depth and innovative research.
City & Corporate Communications
This award will be given for the most outstanding city or corporate communications campaign. Entries should showcase effective strategies for building and maintaining positive relationships with stakeholders.
Community Engagement Campaign Of The Year
This award will be presented to a one-off or ongoing community engagement campaign that has informed or engaged a community.
Consumer PR Campaign Of The Year
Judges want to recognise either a one-off or ongoing campaign that promotes products or services to consumer markets by companies, the public sector or charities.
Culture Media, Sport & Travel Marketing Communications Campaign Of The Year
This category will award campaigns that cover the arts, cultural events, museums, music, sports, travel and leisure.
Employee Engagement Campaign Of The Year
This category will reward a one-off or ongoing employee engagement campaign that has informed or engaged employees. Judges are looking for evidence of campaigns that can demonstrate improved engagement, positive action and/or behaviour change through internal communication channels.. Judges are looking for entries where the internal communications strategy has significantly contributed to a community.
Event Of The Year (Live, Virtual Or Hybrid)
Judges are looking to reward an outstanding event (live, virtual or hybrid). This can be any event, including a product launch, conference, awards ceremony, seminar or press launch.
Financial Services Sector Campaign Of The Year
Judges want to reward an outstanding PR campaign within the financial services sector.
FMCG Marketing Communications Campaign Of The Year
This award will recognise successful campaigns focused on non-durable goods such as soft drinks, toiletries, toys, processed foods, alcohol and cleaning products.
Health, Beauty, Retail & Fashion Marketing Communications Campaign Of The Year
This category is for campaigns covering healthcare products, including skin care, and all campaigns promoting fashion brands, clothing, footwear and grocery.
Healthcare / Pharma Campaign Of The Year
Judges are seeking to reward an outstanding campaign in the healthcare and pharmaceutical industry. In an area that is highly regulated, these campaigns can be particularly challenging.
Integrated Communications Campaign Of The Year
Judges are looking for a best practice example of an integrated communications campaign that successfully uses several channels to deliver outstanding results.
Low Budget Campaign Of The Year
This award will recognise an outstanding PR campaign successfully delivered within a budget of £20k or less.
Media Relations Campaign Of The Year
This award will recognise an exemplary media relations campaign, either one-off or ongoing, that delivered exceptional results and coverage.
Not For Profit Campaign Of The Year
This award will recognise an outstanding PR campaign successfully delivered by, or on behalf of, a charity or not-for-profit organisation.
Public Sector Campaign Of The Year
This award will recognise and celebrate an outstanding campaign, one-off or ongoing, delivered by or on behalf of a public sector organisation.
Social Media Campaign Of The Year
This award will recognise and celebrate an outstanding and effective campaign delivered primarily through social media. Judges will look for entries that demonstrate clear objectives and the appropriate use of channels to communicate with audiences.
Stunt Of The Year
Judges are looking to reward an outstanding stunt. This can be any kind of stunt designed to attract the public's attention.
Sustainability / Purpose Campaign Of The Year
This award recognises a campaign or an organisation that has understood its role in creating a sustainable world through its actions and behaviour. This category will reward a campaign with a standout ethical approach to its business, society and the environment. Entries can be an ongoing or one-off campaign.
Technology PR Campaign Of The Year
This award will recognise the most influential business-to-business or consumer campaign or one-off project undertaken by or on behalf of a company operating in the technology sector.
Personality Awards
YOUNG PROFESSIONAL OF THE YEAR
This award will recognise the brightest and most promising PR communicator under 30 (on 17.01.2025) working in either an agency or in-house role. Entrants must include details of their career and contribution to their organisation and the broader communications industry.
Team / Agency Awards
B2B PR Agency Of The Year
Entries are welcomed from agencies or agency teams that specialise in B2B PR.
Boutique Agency Of The Year
An award to celebrate agencies with fees up to £2.5m for the North, Midlands, Northern Ireland & Scotland or up to £6m for London & the South, including Midlands & Wales.
Consumer PR Agency Of The Year
Entries are welcomed from agencies that specialise in consumer PR. Judges will be looking for clear team objectives, examples of recent campaigns, examples of recent achievements, details of any challenges faced, and why you think your team deserves to win the award.
In-House Team Of The Year
Entries are welcomed from any in-house PR and Communications teams.
Independent Agency Of The Year
This category is open to any independent consultancy. For the avoidance of doubt, independent means the agency cannot be part of a wider group, nor can a larger marketing services group have equity in the independent agency of the year.
Integrated Agency Of The Year
Entries are welcomed from agencies which specialise in integrated communications. Needless to say the winner of this award will need to show a portfolio of multi channel and integrated campaigns.
Large Agency Of The Year
This category is open to any consultancy, whether multi-discipline or niche, with a PR fee income of £2.5m and over for the North, Midlands, Northern Ireland & Scotland or £6m and over for London & the South.
Micro Agency of the Year (less than £500,000 fee income)
This category is open to any consultancy, whether multi-discipline or niche, with a PR fee income of less than £500,000.
Newcomer Agency Of The Year
Entries are welcomed from agencies who started trading on or after 1 December 2022.
Technology Agency Of The Year
Entries are welcomed from agencies that specialise in technology PR.