Here are the winners of the PRmoment Awards for London and The South 2021.
Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.
Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.
Here is the full PRmoment Awards show in case you missed the awards live stream - or want to just want to watch it all again.
Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.
Campaign Categories
SOCIAL MEDIA CAMPAIGN OF THE YEAR
Sponsored by
Winner - Frank - Weetabix ‘n’ Beanz
Here's the campaign video:
Judges comment:
"For such a small budget, the results are epic in every way. I doubt there is a human adult who did not see this campaign when it launched and almost every brand (mine included) felt like it has to get involved. Utter brilliance on a tiny budget shows how great creativity is in such high demand." Jay Ward, director, product communications, Ford of Europe
Finalists:
Battenhall - NHS England and NHS Improvement - Supporting COVID-19: 'Stay Home, Protect the NHS, Save Lives'
Bottle PR - Rowse Honey #FeedTheBees Campaign
Frank - Weetabix ‘n’ Beanz
Hope&Glory - CALM, The Lock-In
Kairos Media - KFC Gaming, KFConsole
Sunny Side Up - Victoria Blackberries: The King & Queen of Lockdown Fitness
Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
The Romans - Twitter, CALM Comedy Club
INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Judges comment:
"Banging creative with huge visibility and outcomes tightly tied to a super clear set of business-focused objectives." Debbie Zamman, ceo, With PR
Finalists:
COW - Kraken Rum, Screamfest IV
Engine Mischief - Seven Dials, Rhodes on the Roads
Fanclub & notonthehighstreet - Thank You Postie
Manifest x Gousto - DNA Dishes
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration
The Romans - Badoo, The Truth Flirts
Tin Man & Oh My! with Creative Content UK - Get it Right From a Genuine Site
Tin Man & Oh My! with Virgin Media - 30 Seconds To Shine
VIRTUAL EVENT OF THE YEAR
Winner - COW - Kraken Rum, Screamfest IV
Here's the campaign video:
Judges comment:
"Love this. Great event built on a real understanding of the audience." Sharon Bange, joint managing director, Kindred
Finalists:
Coolr - The Nurse Heroes / Nurse Heroes Live!
COW - Kraken Rum, Screamfest IV
Eco-Age and Pulse Films - World's First Virtual Green Carpet Fashion Awards
Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite
Hope&Glory - CALM, The Lock-In
Natural History Museum - Wildlife Photographer of the Year Awards 2020
Taylor Herring & Samsung UK - Samsung Halloween House
The Romans - Lloyd's Register, Future Seascapes
STUNT OF THE YEAR
Sponsored by
Winner - Hope&Glory - SKY, Everyone Together
Here's the campaign video:
Judges comment:
"A stunt with naked ambition, that gained maximum exposure..." Rhodri Harries, managing director, Kaizo
Finalists:
Hope&Glory - SKY, Everyone Together
Kairos Media - KFC Gaming, KFConsole
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Taylor Herring & UKTV - Drama & UKTV Play 'Delicious Mr Darcy'
The Romans - Badoo, Thanks For Wanking
W Communications & adidas - adidas ZX: Everything is Cake
BEST USE OF RESEARCH
Sponsored by
Winner - The Romans - Stitch Fix, Wear You Live
Judges comment:
"Excellent use of research that achieved measurable results." Tobi Ruth Adebekun, Communications, International, Snap Inc.
Finalists:
Aduro Communications - Seven Seas Cod Liver Oil, Beyond Cod Liver Oil with Seven Seas
Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite
Harvard - Workplace from Facebook, Deskless Not Voiceless
LEWIS Communications - Beyond Backup: Taking Ransomware Mainstream with Veritas Technologies
LNER - Celebrating International Women's Day 2020
Red Consultancy for Tideway - To Swim or Not To Swim?
Taylor Herring & Santander - Scam Sonnets
The Romans - Santander, The Savage Short
The Romans - Stitch Fix, Wear You Live
CONSUMER PR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Golin - Cadbury, The Originals
Judges comment:
"A delightful campaign with a strong focus on KPIs and measurement." Charlotte West, executive director, global corporate communications, Lenovo
Silver - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Finalists:
COW - Intimina, Period.
Engine Mischief - Asda Delivering Christmas Kindness
Golin - Cadbury, The Originals
Hope&Glory - SKY, Everyone Together
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Taylor Herring & Beano Studios - BeanOLD
Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
The Travel Chapter - Canine Cottages, Canine Critics
W Communications & Unilever Foods - Marmite x Lynx - The World's First Social Distancing Deodorant
CORPORATE PURPOSE AWARD
Winner - Engine Mischief - Asda Delivering Christmas Kindness
Judges comment:
"Simple & effective. Great PR. Great to see a driver spokesperson not a corporate head." Laura Lindsay, head of consumer Comms & PR, Skyscanner
Finalists:
Brands2Life - LinkedIn Changemakers by Brands2Life for LinkedIn
COW - Intimina, Period.
Engine MHP + Mischief - E.ON & Change The Weather
Engine Mischief - Asda Delivering Christmas Kindness
Frank & The Lewis Pugh Foundation - Antarctic Ice Sheet Swim
Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite
Hope&Glory - American Express, Shop Small: We're Open
John Doe - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.
O2 - An Inclusive Recovery
Red Consultancy for Avon - #IsolatedNotAlone: Avon opens the door on lockdown domestic abuse
BEST USE OF CONTENT
Sponsored by
Winner - Golin - Cadbury, The Originals
Here's a video of the campaign highlights:
Judges comment:
"Genuine, relatable and heartwarming. Just what was needed." Caroline Fisher, communications director, Championing Movement for Mind, ASICS
Silver - Burson Cohn & Wolfe - The Aldi Hunger Monster
Finalists:
Battenhall, NHS England and NHS Improvement - Supporting COVID-19: 'Stay Home, Protect the NHS, Save Lives'
Burson Cohn & Wolfe - The Aldi Hunger Monster
Engine Mischief - Tails.com Raise the Woof!
Golin - Cadbury, The Originals
Hope&Glory - Facebook, Facebook x Hey Duggee
Hope&Glory - Sony, Alpha Universe: Building a Creative Community
Ready10 for McDonald's - Free Fries Friday
Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration
The Romans - Twitter, CALM Comedy Club
Third City - Zava, Going Cold Turkey on Porn
BEST USE OF CREATIVITY
Winner - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Judges comment:
"Without doubt, the most talked-about campaign in this category. Simple execution, with a great location at its heart." Ked Mather, head of strategic communications, Openreach
Finalists:
Alpaca x Snow-Camp - Stop.Breathe.Think.
COW - Intimina, Period.
Engine Mischief - Tails.com Raise the Woof!
Hope&Glory - American Express, Shop Small: We're Open
Hope&Glory - SKY, Everyone Together
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Taylor Herring & Beano Studios - BeanOLD
Third City - Zava, Going Cold Turkey on Porn
B2B CAMPAIGN OF THE YEAR
Sponsored by
Winner - Gerard Kelly & Partners - GL Assessment: Read All About It
Judges comment:
"A very clearly and succinctly outlined entry and a meaningful campaign." Daria Gerasimova, head of PR, Chip
Silver - Red Consultancy & Totaljobs - The Totaljobs Transfer Market: Changing careers in a pandemic
Finalists:
Clarity PR - Helping Currensea put Britain's SMEs Back in Business
Edelman UK & Ireland – Shell: Creating Compelling Customer Communications
Gerard Kelly & Partners - GL Assessment: Read All About It
Harvard - Square & Mastercard, Connecting the Falklands
Harvard - Workplace from Facebook, Deskless Not Voiceless
Ogilvy UK and Inmarsat Aviation - The Passenger Confidence Tracker
Ready10 for Plastock - The Tube Tube
Red Consultancy & Totaljobs - The Totaljobs Transfer Market: Changing careers in a pandemic
The Marketing Pod - npower Business Solutions & Your Business Blueprint - the road to Net Zero
The Romans - Lloyd's Register, Future Seascapes
FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Harvard, Square & Mastercard - Connecting the Falklands
Judges comment:
"This campaign's storytelling and robust ROI that met the objectives blew me away." Bev Aujla, global head of PR & policy, Kelkoo Group
Finalists:
Grayling for Lloyds Bank - A Shave too Close
Harvard, Square & Mastercard - Connecting the Falklands
Hope&Glory - American Express, Shop Small: We're Open
PAN Communications - Fighting for Fairer Car Insurance
Taylor Herring & Santander - Scam Sonnets
The Romans - Santander, The Savage Short
Third City - Zurich, Youth Against Carbon
Tin Man with Barclays Digital Eagles - The Christmas Care Home Choir
GLOBAL PUBLIC RELATIONS SECTOR CAMPAIGN OF THE YEAR
Sponsored by
Winner - Pic PR & CHD Living - Adopt-a-Grandparent
Judges comment:
"A wonderful campaign, great results and demonstrated a call to action." Andrew Roache, head of corporate affairs, Carlsberg Marston's Brewing Company
Finalists:
COW - Intimina, Period.
One Green Bean - Vodafone Smart Tech, The Neo Kids Shoot
Pic PR & CHD Living - Adopt-a-Grandparent
Red Consultancy for Avon - #IsolatedNotAlone: Avon opens the door on lockdown domestic abuse
The Romans - Lloyd's Register, Future Seascapes
HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR
Sponsored by
Winner - COW - Intimina, Period.
Judges comment:
"This is a highly creative use of partnership with Pantone, to raise awareness of the brand in key markets and drive the social conversation on a valuable topic. For such a small budget the results are particularly impressive, and the addition of the consumer sales data is great to see." Emily Mukalazi, social media lead, Western Europe, Lego.
Finalists:
COW - Intimina, Period.
Engine MHP - AstraZeneca & New Normal Same Cancer
Havas Life Medicom - Novartis Gene Therapies: The Think 3 Campaign: Shortening time to diagnosis to improve outcomes for babies born with severe SMA
Hill+Knowlton Strategies & Takeda - I Am Number 17
Macmillan Cancer Support - The 'Forgotten C'
One Green Bean - Harpic, #CloseTheLid
Ready10 for Wise Protec - Wear a Bloody Mask
Third City - Zava, Going Cold Turkey on Porn
PUBLIC SECTOR CAMPAIGN OF THE YEAR
Winner - 23red - ‘Petfished’ for the Department for Environment, Food and Rural Affairs
Judges comment:
"A well thought through campaign that demonstrated impact but also drove the right kind of public behaviour." Simon Enright, director of communications, NHS England and NHS Improvement
Finalists:
23red - ‘Petfished’ for the Department for Environment, Food and Rural Affairs
Avon and Somerset Police: Be the Difference
Department for Digital, Culture, Media and Sport - Let's Talk Loneliness
Kindred and Department for Education - An Hour to Skill
Kindred - ScamSmart Pensions: Don't Transfer Deadline Day
Lynn PR & NHS South East London CCG - Free Your Mind
One Green Bean - Visit Jersey, Cows in Christmas Jumpers
Westco Communications - London Borough of Sutton, Finding a home for children in Sutton
FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
Judges comment:
"I can't believe you got it to Stormzy - incredible - and the results speak for themselves. *Everyone* knew about this campaign." Lee Price, director, campaigns & storytelling, Allbirds
Finalists:
3 Monkeys Zeno - Budweiser Brewing Group, Save Pub Life
Burson Cohn Wolfe - Dove, Skin Unfiltered
Coolr - Pepsi MAX UK / Pepsi MAX #Christmas Refresh
Frank - Weetabix ‘n’ Beanz
Newsfeed PR + Innocent drinks - Innocent X Forest Green Rovers score on sustainability
Ogilvy - WPP, No7, Walgreens Boots Alliance & The game-changing launch of No7 Retinol
Sunny Side Up - Victoria Blackberries x Sunny Side Up: The King & Queen of Lockdown Fitness
Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Third City - Zava, Going Cold Turkey on Porn
Judges comment:
"Clever, funny and extremely resourceful. Love the unexpected, brave use of the porn sites and the brand tracking proof of results." Hannah Lynch, associate director, Alfred London
Finalists:
COW - Intimina, Period.
Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite
Good Relations and Lidl - Chateaux Noir
Hope&Glory - IKEA, Meatballs at Home
Ketchum London - Bodyform/Libresse, Pain Museum
MSL - PUMA. Suede Music: For All Time
Ogilvy - WPP, No7, Walgreens Boots Alliance & The game-changing launch of No7
PrettyGreen & Pantene - My Hair Won't Be Silenced
Third City - Zava, Going Cold Turkey on Porn
AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - Ready10 & Just Park - Freeing up parking spaces for NHS heroes
Judges comment:
"Fantastic and impactful campaign, with a heart, with purpose and with real action." Rob Ettridge, chief operating officer, Red Lorry Yellow Lorry
Finalists:
Avanti West Coast - Pride All Year Round
Citypress & Arvato CRM Solutions - 'The Countdown to 2030'
PAN Communications - Fighting for Fairer Car Insurance
Propellernet x Scrap Car Comparison: Rage Yard, the ultimate 'car-thartic' experience
Ready10 & Just Park - Freeing up parking spaces for NHS heroes
Taylor Herring & easyJet - easyJet Tackles The Covid-19 Crisis
W Communications & FREE NOW - Drive Through Wedding
WPP Ford Team & Ford Europe - Emoji Jacket
CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR
Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.
Judges comment:
"Really strong piece of work here with a limited budget - had an impact and socially conscious. Culturally relevant." Ronke Lawal, founder, Ariatu Public Relations
Finalists:
Alpaca x Snow-Camp - Stop.Breathe.Think.
COW - Love Home Swap, Home Departures
Engine Mischief - Just Eat Commentate My Plate
Hope&Glory - Facebook, Facebook x Hey Duggee
Midas & Bookshop.org - Bookshops Fight Back
PrettyGreen - Play-Doh launches Colour of the Year Entered by Hasbro
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
The Forge Communications – Kendal Mountain Festival: Rescaling the Adventure
Tin Man with Creative Content UK - Get It Right From A Genuine Site
MEDIA RELATIONS CAMPAIGN OF THE YEAR
Sponsored by
Winner - COW - Intimina, Period.
Judges comment:
"A super-strong purpose-led and creative campaign with clever brand alignments." Mo Brownridge, senior communications manager, Pernod Ricard UK
Silver - Taylor Herring & Beano Studios - BeanOLD
Finalists:
COW - Intimina, Period.
Firstlight Group - Independent SAGE & The Citizens, Independent SAGE: Setting the agenda and leading the fight against Covid-19 misinformation
Golin - Cadbury, The Originals
Hope&Glory - American Express, Shop Small: We're Open
Hope&Glory - SKY, Everyone Together
Pic PR & CHD LIving - Adopt-a-Grandparent
Taylor Herring & Beano Studios - BeanOLD
Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration
The Romans - Santander, The Savage Short
NOT FOR PROFIT CAMPAIGN OF THE YEAR
Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.
Judges comment:
"Excellent! Exceptional creativity and well thought through in terms of how to reach an audience that may not be engaged with traditional media." Penny Mairoudhiou, group PR manager, Costa Coffee
Finalists:
Alpaca x Snow-Camp - Stop.Breathe.Think.
Broadcast Revolution & Just Like Us - Making School Diversity More Important
Burson Cohn & Wolfe - The Aldi Hunger Monster
Coolr - The Nurse Heroes / Nurse Heroes Live!
Engine MHP Every Breath Counts & Global Forum on Childhood Pneumonia
Farrer Kane for Free Periods - Join the #PeriodRevolution
Firstlight Group - Independent SAGE & The Citizens, Independent SAGE: Setting the agenda and leading the fight against Covid-19 misinformation
Ready10 for JustPark - Freeing up parking spaces for NHS heroes
The 10 Group - Noah's Ark Children's Hospice, 2020 Covid Response Campaign
The PHA Group - Sue Ryder & A Better Grief
BEST CAMPAIGN DURING THE CORONAVIRUS CRISIS
Sponsored by
Winner - Macmillan Cancer Support - The 'Forgotten C'
Here's the campaign video:
Judges comment:
"Outstanding results across a range of metrics - and all to support people in genuine need." Katie Turner, deputy managing director, Brands2Life
Silver - Pic PR & CHD Living - Adopt-a-Grandparent
Bronze - The Romans - Ella's Kitchen, The Munchy Trunks
Finalists:
Four Communications - DKMS, Driving blood stem cell registrations
Frank - Weetabix ‘n’ Beanz
Gallium Ventures for Chipolo - Cleaning up our oceans one item finder at a time
Ketchum London - Quorn Foods, #StopFoodWaste
Liberty Communications - Tech for good - hacking for humanity
Macmillan Cancer Support - The 'Forgotten C'
Pic PR & CHD Living - Adopt-a-Grandparent
The Romans - Badoo, Thanks For Wanking
The Romans - Ella's Kitchen, The Munchy Trunks
W Communications & adidas - adidas ZX: Everything is Cake
W Communications & Pizza Pilgrims - Pizza in the Post
LOW BUDGET CAMPAIGN OF THE YEAR
Sponsored by
Winner - Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
Judges comment:
"A sterling entry that demonstrates it all - from a brilliantly simple yet creative idea, A list celebrity endorsement (via an audacious approach) and some very impressive results." John Quinton-Barber, founder and group chief executive, Social
Silver - COW - Intimina, Period.
Finalists:
Barclaycard - Data for public good
Broadcast Revolution & Just Like Us - Making School Diversity More Important
COW - Intimina, Period.
Frank - Weetabix ‘n’ Beanz
Maven Communications - Superdrug. Masturbation is Self Celebration
PAN Communications - Fighting for Fairer Car Insurance
Pic PR & CHD Living - Adopt-a-Grandparent
T/F/D Marketing - Academy of Robotics; TomorrowToday
Taylor Herring & Beano Studios - BeanOLD
Taylor Herring & Greggs - Greggs X Stormzy - Original VIP
EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR
Sponsored by
Winner - MSL UK - AXA Health: Switch It
Judges comment:
"Really strong messaging and clearly defined goals. Well executed with robust use of tactics." Ronke Lawal, founder, Ariatu Public Relations
Finalists:
Hill+Knowlton Strategies & SIX Financial Information - BOOSTing The Strategy
MSL UK - AXA Health: Switch It
Paysafe - Safeguarding Paysafe People Campaign
The Marketing Pod - GEFCO UK & Engaging Employees during Covid-19
COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR
Winner - Engine Mischief - Asda Delivering Christmas Kindness
Judges comment:
"I love the honesty of this campaign, the problems that Asda faced with its ad creative and the way that PR was positioned to come to the rescue. A very clear and well-structured entry with some brilliant results. Well done!" Fiona Mills, brand communications lead, Greggs
Finalists:
Burson Cohn & Wolfe - Dove, Skin Unfiltered
Engine Mischief - Asda Delivering Christmas Kindness
Frank & Hertfordshire Local Resilience Forum - #Nantervention
Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite
Hope&Glory - Facebook, Facebook x Hey Duggee
Ready10 & Just Park - Freeing up parking spaces for NHS heroes
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Red Consultancy for KP Nuts - Know Thy Nuts This Movember
Tin Man & Creative Content UK - Get It Right From A Genuine Site
INNOVATION IN PUBLIC RELATIONS AWARD
Sponsored by
Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.
Judges comments:
"Smart thinking and sensitive execution, this campaign is low-key outstanding, just as it needs to be." Dan Humphreys, vice president, International Communications, WWE
Finalists:
Alpaca x Snow-Camp - Stop.Breathe.Think.
COW - Intimina, Period.
Edelman UK & Ireland - Shell - Creating Compelling Customer Communications
Frank - Weetabix 'n' Beanz
Gallium Ventures for Chipolo - Cleaning up our oceans one item finder at a time
Golin - Cadbury, The Originals
Hope&Glory - SKY, Everyone Together
Lynn PR & NHS South East London CCG - Free Your Mind
Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5
Taylor Herring & Samsung UK - Samsung Halloween House
Individual Categories
YOUNG PROFESSIONAL OF THE YEAR
Sponsored by
Winner - Josie Dougoud - The Romans
Judges comment:
"An incredible body of work for someone so early in their career." Jo-ann Robertson, UK CEO, Global Client Solutions, Ketchum
Finalists:
Anaïs Merlin - CCgroup
Chiara Lawrance - 8020 Communications
Dima Vasilenco - Good Advice PR
Drew Salisbury - The PR Office
Elen Clement - John Doe Group
Etienne Bataillé - Infinite Global
Josie Dougoud - The Romans
Tabitha Grindrod - Virgo Health
Team Categories
IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)
Sponsored by
Winner - Barclaycard Press Office
Judges comment:
"Impressive results from a hands-on team." Vanessa Rhodes, director enterprise media relations EMEA, Johnson & Johnson
Finalists:
Barclaycard Press Office
Tideway Communications Team
UK Power Networks Press Office
IN-HOUSE TEAM OF THE YEAR (PUBLIC / THIRD SECTOR)
Sponsored by
Winner - Anchor Hanover
Judges comment:
"A varied series of communications initiatives in an extremely busy and challenging year." Steve Loynes, Head of Marketing, Element
Finalists:
Anchor Hanover
Avon and Somerset Police
University of Nottingham - Communications and Advocacy
ESG CONSULTANCY OF THE YEAR
Winner - Kindred
Judges comment:
"Sounds like a great, fun, purpose-driven team." Alison Jackson-Carter, head of communications, Slater and Gordon Lawyers
Finalists:
Alfred
ESG Communications
Kindred
DIVERSITY & INCLUSION CHAMPION
Winner - Ketchum London
Judges comment:
"Very clear objectives and implementation coupled with a strong sense of direction." Bev Aujla, global head of PR & policy, Kelkoo Group
Finalists:
Ketchum London
Liberty Communications
Lloyds Banking Group - Race Action Plan Communications Team
INTEGRATED AGENCY OF THE YEAR
Winner - Manifest
Judges comment:
"Innovative campaigns which had the wow factor, the business stayed close to its true self during the pandemic. Excellent results during a challenging year!" Anna Howard, director of corporate communications, Paysafe Group
Finalists:
Brands2Life
FleishmanHillard UK
Full Fat
Harvard
Hope&Glory
Manifest
Taylor Herring
The Romans
B2B PR AGENCY OF THE YEAR
Winner - Brands2Life
Judges comment:
"From employee ownership to an employee assistance programme hotline; the outcomes Brands 2 Life generate really genuinely blew me away." Debbie Zamman, CEO, With PR
Finalists:
Babel
Brands2Life
CCgroup
Harvard
Jargon PR
Lansons
Napier Partnership Limited
Whiteoaks International
CONSUMER PR AGENCY OF THE YEAR
Sponsored by
Winner - Taylor Herring
Judges comment:
"Robust, inclusive and dynamic - managed to remain fresh despite being an established agency." Ronke Lawal, founder, Ariatu Public Relations
Finalists:
Engine Mischief
Hope&Glory
Manifest
Ready10
Taylor Herring
The Romans
Tin Man
W Communications
INDEPENDENT AGENCY OF THE YEAR
Sponsored by
Winner - Battenhall
Judges comment:
"Great growth, great people initiatives, unexpected work examples." Kate Stevens, president of Europe, AxiCom
Silver - Manifest
Finalists:
Alfred
Battenhall
Brands2Life
Cirkle
Coolr
Hope&Glory
Kindred
Manifest
The Difference Collective
Tin Man
WA Communications
TECHNOLOGY AGENCY OF THE YEAR
Sponsored by
Winner - CCgroup
Judges comment:
"It's clear that an ethos of doing the right thing for clients and for the team motivates the agency. Some great DEI and employee wellness initiatives." Rob Ettridge, chief operating officer, Red Lorry Yellow Lorry
Finalists:
AxiCom
Brands2Life
CCgroup
Clarity PR
CommsCo
Hotwire
Missive
Positive
Wildfire
NEW AGENCY OF THE YEAR
Sponsored by
Winner - Hard Numbers
Judges comment:
"An agency delivering impact for its clients through innovative campaigns." Claire Foster, exec board member, Global Women in Public Relations
Finalists:
Boldspace
Fight or Flight
Hard Numbers
Made By Giants
PLAY PR
Words + Pixels
BOUTIQUE AGENCY OF THE YEAR
Sponsored by
Winner - Manifest
Judges comment:
"Strong commercial results and a strong commitment to D&I set this agency apart." Effie Kanyua, director of PR & Comms, Hearst
Silver - Coolr
Finalists:
Battenhall
Coolr
Full Fat
Hard Numbers
Manifest
Ready10
Red Havas
The Romans
Tin Man
Westco Communications
MID-SIZED AGENCY OF THE YEAR
Sponsored by
Winner - Harvard
Judges comment:
"Against a challenging backdrop, Harvard has grown in every way possible and continues to deliver impressive results for their clients." Addy Frederick, senior group communications manager, Prudential.
Finalists:
Harvard
Teamspirit
Virgo Health
LARGE AGENCY OF THE YEAR
Sponsored by
Winner - FleishmanHillard UK
Judges comment:
"Really strong across the board." Sarah Scholefield, global CEO, Grayling
Silver - Hope&Glory
Finalists:
Brands2Life
Engine MHP + Mischief
FleishmanHillard UK
Hill+Knowlton Strategies
Hope&Glory
Ketchum London
Lansons
MSL