The Winners of the PRmoment Awards 2021 - South

Here are the winners of the PRmoment Awards for London and The South 2021.

Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Here is the full PRmoment Awards show in case you missed the awards live stream - or want to just want to watch it all again.

Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.

Campaign Categories

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Sponsored by

Winner - Frank - Weetabix ‘n’ Beanz

Here's the campaign video:

Judges comment:

"For such a small budget, the results are epic in every way. I doubt there is a human adult who did not see this campaign when it launched and almost every brand (mine included) felt like it has to get involved. Utter brilliance on a tiny budget shows how great creativity is in such high demand." Jay Ward, director, product communications, Ford of Europe

Finalists:

Battenhall - NHS England and NHS Improvement - Supporting COVID-19: 'Stay Home, Protect the NHS, Save Lives'

Bottle PR - Rowse Honey #FeedTheBees Campaign

Frank - Weetabix ‘n’ Beanz

Hope&Glory - CALM, The Lock-In

Kairos Media - KFC Gaming, KFConsole

Sunny Side Up - Victoria Blackberries: The King & Queen of Lockdown Fitness

Taylor Herring & Greggs - Greggs X Stormzy - Original VIP

The Romans - Twitter, CALM Comedy Club

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5


Judges comment:

"Banging creative with huge visibility and outcomes tightly tied to a super clear set of business-focused objectives." Debbie Zamman, ceo, With PR

Finalists:

COW - Kraken Rum, Screamfest IV

Engine Mischief - Seven Dials, Rhodes on the Roads

Fanclub & notonthehighstreet - Thank You Postie

Manifest x Gousto - DNA Dishes

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration

The Romans - Badoo, The Truth Flirts

Tin Man & Oh My! with Creative Content UK - Get it Right From a Genuine Site

Tin Man & Oh My! with Virgin Media - 30 Seconds To Shine

VIRTUAL EVENT OF THE YEAR

Winner - COW - Kraken Rum, Screamfest IV

Here's the campaign video:

Judges comment:

"Love this. Great event built on a real understanding of the audience." Sharon Bange, joint managing director, Kindred

Finalists:

Coolr - The Nurse Heroes / Nurse Heroes Live!

COW - Kraken Rum, Screamfest IV

Eco-Age and Pulse Films - World's First Virtual Green Carpet Fashion Awards

Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite

Hope&Glory - CALM, The Lock-In

Natural History Museum - Wildlife Photographer of the Year Awards 2020

Taylor Herring & Samsung UK - Samsung Halloween House

The Romans - Lloyd's Register, Future Seascapes

STUNT OF THE YEAR

Sponsored by

Winner - Hope&Glory - SKY, Everyone Together

Here's the campaign video:

Judges comment:

"A stunt with naked ambition, that gained maximum exposure..." Rhodri Harries, managing director, Kaizo

Finalists:

Hope&Glory - SKY, Everyone Together

Kairos Media - KFC Gaming, KFConsole

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Taylor Herring & UKTV - Drama & UKTV Play 'Delicious Mr Darcy'

The Romans - Badoo, Thanks For Wanking

W Communications & adidas - adidas ZX: Everything is Cake


BEST USE OF RESEARCH

Sponsored by

Winner - The Romans - Stitch Fix, Wear You Live

Judges comment:

"Excellent use of research that achieved measurable results." Tobi Ruth Adebekun, Communications, International, Snap Inc.

Finalis
ts:

Aduro Communications - Seven Seas Cod Liver Oil, Beyond Cod Liver Oil with Seven Seas

Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite

Harvard - Workplace from Facebook, Deskless Not Voiceless

LEWIS Communications - Beyond Backup: Taking Ransomware Mainstream with Veritas Technologies

LNER - Celebrating International Women's Day 2020

Red Consultancy for Tideway - To Swim or Not To Swim?

Taylor Herring & Santander - Scam Sonnets

The Romans - Santander, The Savage Short

The Romans - Stitch Fix, Wear You Live

CONSUMER PR CAMPAIGN OF THE YEAR

Sponsored by


Winner - Golin - Cadbury, The Originals

Judges comment:

"A delightful campaign with a strong focus on KPIs and measurement." Charlotte West, executive director, global corporate communications, Lenovo

Silver - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Finalists:

COW - Intimina, Period.

Engine Mischief - Asda Delivering Christmas Kindness

Golin - Cadbury, The Originals

Hope&Glory - SKY, Everyone Together

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Taylor Herring & Beano Studios - BeanOLD

Taylor Herring & Greggs - Greggs X Stormzy - Original VIP

The Travel Chapter - Canine Cottages, Canine Critics

W Communications & Unilever Foods - Marmite x Lynx - The World's First Social Distancing Deodorant


CORPORATE PURPOSE AWARD

Winner - Engine Mischief - Asda Delivering Christmas Kindness

Judges comment:

"Simple & effective. Great PR. Great to see a driver spokesperson not a corporate head." Laura Lindsay, head of consumer Comms & PR, Skyscanner

Finalists:

Brands2Life - LinkedIn Changemakers by Brands2Life for LinkedIn

COW - Intimina, Period.

Engine MHP + Mischief - E.ON & Change The Weather

Engine Mischief - Asda Delivering Christmas Kindness

Frank & The Lewis Pugh Foundation - Antarctic Ice Sheet Swim

Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite

Hope&Glory - American Express, Shop Small: We're Open

John Doe - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.

O2 - An Inclusive Recovery

Red Consultancy for Avon - #IsolatedNotAlone: Avon opens the door on lockdown domestic abuse


BEST USE OF CONTENT

Sponsored by

Winner - Golin - Cadbury, The Originals

Here's a video of the campaign highlights:

Judges comment:

"Genuine, relatable and heartwarming. Just what was needed." Caroline Fisher, communications director, Championing Movement for Mind, ASICS

Silver - Burson Cohn & Wolfe - The Aldi Hunger Monster

Finalists:

Battenhall, NHS England and NHS Improvement - Supporting COVID-19: 'Stay Home, Protect the NHS, Save Lives'

Burson Cohn & Wolfe - The Aldi Hunger Monster

Engine Mischief - Tails.com Raise the Woof!

Golin - Cadbury, The Originals

Hope&Glory - Facebook, Facebook x Hey Duggee

Hope&Glory - Sony, Alpha Universe: Building a Creative Community

Ready10 for McDonald's - Free Fries Friday

Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration

The Romans - Twitter, CALM Comedy Club

Third City - Zava, Going Cold Turkey on Porn


BEST USE OF CREATIVITY

Winner - Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5


Judges comment:

"Without doubt, the most talked-about campaign in this category. Simple execution, with a great location at its heart." Ked Mather, head of strategic communications, Openreach

Finalists:

Alpaca x Snow-Camp - Stop.Breathe.Think.

COW - Intimina, Period.

Engine Mischief - Tails.com Raise the Woof!

Hope&Glory - American Express, Shop Small: We're Open

Hope&Glory - SKY, Everyone Together

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Taylor Herring & Beano Studios - BeanOLD

Third City - Zava, Going Cold Turkey on Porn


B2B CAMPAIGN OF THE YEAR

Sponsored by

Winner - Gerard Kelly & Partners - GL Assessment: Read All About It


Judges comment:

"A very clearly and succinctly outlined entry and a meaningful campaign." Daria Gerasimova, head of PR, Chip

Silver - Red Consultancy & Totaljobs - The Totaljobs Transfer Market: Changing careers in a pandemic

Finalists:

Clarity PR - Helping Currensea put Britain's SMEs Back in Business

Edelman UK & Ireland – Shell: Creating Compelling Customer Communications

Gerard Kelly & Partners - GL Assessment: Read All About It

Harvard - Square & Mastercard, Connecting the Falklands

Harvard - Workplace from Facebook, Deskless Not Voiceless

Ogilvy UK and Inmarsat Aviation - The Passenger Confidence Tracker

Ready10 for Plastock - The Tube Tube

Red Consultancy & Totaljobs - The Totaljobs Transfer Market: Changing careers in a pandemic

The Marketing Pod - npower Business Solutions & Your Business Blueprint - the road to Net Zero

The Romans - Lloyd's Register, Future Seascapes


FINANCIAL SERVICES SECTOR CAMPAIGN OF THE YEAR

Sponsored by

Winner - Harvard, Square & Mastercard - Connecting the Falklands

Judges comment:

"This campaign's storytelling and robust ROI that met the objectives blew me away." Bev Aujla, global head of PR & policy, Kelkoo Group

Finalists:

Grayling for Lloyds Bank - A Shave too Close

Harvard, Square & Mastercard - Connecting the Falklands

Hope&Glory - American Express, Shop Small: We're Open

PAN Communications - Fighting for Fairer Car Insurance

Taylor Herring & Santander - Scam Sonnets

The Romans - Santander, The Savage Short

Third City - Zurich, Youth Against Carbon

Tin Man with Barclays Digital Eagles - The Christmas Care Home Choir


GLOBAL PUBLIC RELATIONS SECTOR CAMPAIGN OF THE YEAR

Sponsored by

Winner - Pic PR & CHD Living - Adopt-a-Grandparent

Judges comment:

"A wonderful campaign, great results and demonstrated a call to action." Andrew Roache, head of corporate affairs, Carlsberg Marston's Brewing Company

Finalists:

COW - Intimina, Period.

One Green Bean - Vodafone Smart Tech, The Neo Kids Shoot

Pic PR & CHD Living - Adopt-a-Grandparent

Red Consultancy for Avon - #IsolatedNotAlone: Avon opens the door on lockdown domestic abuse

The Romans - Lloyd's Register, Future Seascapes


HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Sponsored by

Winner - COW - Intimina, Period.


Judges comment:

"This is a highly creative use of partnership with Pantone, to raise awareness of the brand in key markets and drive the social conversation on a valuable topic. For such a small budget the results are particularly impressive, and the addition of the consumer sales data is great to see." Emily Mukalazi, social media lead, Western Europe, Lego.

Finalists:

COW - Intimina, Period.

Engine MHP - AstraZeneca & New Normal Same Cancer

Havas Life Medicom - Novartis Gene Therapies: The Think 3 Campaign: Shortening time to diagnosis to improve outcomes for babies born with severe SMA

Hill+Knowlton Strategies & Takeda - I Am Number 17

Macmillan Cancer Support - The 'Forgotten C'

One Green Bean - Harpic, #CloseTheLid

Ready10 for Wise Protec - Wear a Bloody Mask

Third City - Zava, Going Cold Turkey on Porn


PUBLIC SECTOR CAMPAIGN OF THE YEAR

Winner - 23red - ‘Petfished’ for the Department for Environment, Food and Rural Affairs

Judges comment:

"A well thought through campaign that demonstrated impact but also drove the right kind of public behaviour." Simon Enright, director of communications, NHS England and NHS Improvement

Finalists:

23red - ‘Petfished’ for the Department for Environment, Food and Rural Affairs

Avon and Somerset Police: Be the Difference

Department for Digital, Culture, Media and Sport - Let's Talk Loneliness

Kindred and Department for Education - An Hour to Skill

Kindred - ScamSmart Pensions: Don't Transfer Deadline Day

Lynn PR & NHS South East London CCG - Free Your Mind

One Green Bean - Visit Jersey, Cows in Christmas Jumpers

Westco Communications - London Borough of Sutton, Finding a home for children in Sutton


FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Taylor Herring & Greggs - Greggs X Stormzy - Original VIP

Judges comment:

"I can't believe you got it to Stormzy - incredible - and the results speak for themselves. *Everyone* knew about this campaign." Lee Price, director, campaigns & storytelling, Allbirds

Finalists:

3 Monkeys Zeno - Budweiser Brewing Group, Save Pub Life

Burson Cohn Wolfe - Dove, Skin Unfiltered

Coolr - Pepsi MAX UK / Pepsi MAX #Christmas Refresh

Frank - Weetabix ‘n’ Beanz

Newsfeed PR + Innocent drinks - Innocent X Forest Green Rovers score on sustainability

Ogilvy - WPP, No7, Walgreens Boots Alliance & The game-changing launch of No7 Retinol

Sunny Side Up - Victoria Blackberries x Sunny Side Up: The King & Queen of Lockdown Fitness

Taylor Herring & Greggs - Greggs X Stormzy - Original VIP


HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Third City - Zava, Going Cold Turkey on Porn


Judges comment:

"Clever, funny and extremely resourceful. Love the unexpected, brave use of the porn sites and the brand tracking proof of results." Hannah Lynch, associate director, Alfred London

Finalists:

COW - Intimina, Period.

Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite

Good Relations and Lidl - Chateaux Noir

Hope&Glory - IKEA, Meatballs at Home

Ketchum London - Bodyform/Libresse, Pain Museum

MSL - PUMA. Suede Music: For All Time

Ogilvy - WPP, No7, Walgreens Boots Alliance & The game-changing launch of No7

PrettyGreen & Pantene - My Hair Won't Be Silenced

Third City - Zava, Going Cold Turkey on Porn


AUTOMOTIVE & TRANSPORT MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Ready10 & Just Park - Freeing up parking spaces for NHS heroes

Judges comment:

"Fantastic and impactful campaign, with a heart, with purpose and with real action." Rob Ettridge, chief operating officer, Red Lorry Yellow Lorry

Finalists:

Avanti West Coast - Pride All Year Round

Citypress & Arvato CRM Solutions - 'The Countdown to 2030'

PAN Communications - Fighting for Fairer Car Insurance

Propellernet x Scrap Car Comparison: Rage Yard, the ultimate 'car-thartic' experience

Ready10 & Just Park - Freeing up parking spaces for NHS heroes

Taylor Herring & easyJet - easyJet Tackles The Covid-19 Crisis

W Communications & FREE NOW - Drive Through Wedding

WPP Ford Team & Ford Europe - Emoji Jacket


CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.

Judges comment:

"Really strong piece of work here with a limited budget - had an impact and socially conscious. Culturally relevant." Ronke Lawal, founder, Ariatu Public Relations

Finalists:

Alpaca x Snow-Camp - Stop.Breathe.Think.

COW - Love Home Swap, Home Departures

Engine Mischief - Just Eat Commentate My Plate

Hope&Glory - Facebook, Facebook x Hey Duggee

Midas & Bookshop.org - Bookshops Fight Back

PrettyGreen - Play-Doh launches Colour of the Year Entered by Hasbro

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

The Forge Communications – Kendal Mountain Festival: Rescaling the Adventure

Tin Man with Creative Content UK - Get It Right From A Genuine Site


MEDIA RELATIONS CAMPAIGN OF THE YEAR

Sponsored by



Winner - COW - Intimina, Period.

Judges comment:

"A super-strong purpose-led and creative campaign with clever brand alignments." Mo Brownridge, senior communications manager, Pernod Ricard UK

Silver - Taylor Herring & Beano Studios - BeanOLD

Finalists:

COW - Intimina, Period.

Firstlight Group - Independent SAGE & The Citizens, Independent SAGE: Setting the agenda and leading the fight against Covid-19 misinformation

Golin - Cadbury, The Originals

Hope&Glory - American Express, Shop Small: We're Open

Hope&Glory - SKY, Everyone Together

Pic PR & CHD LIving - Adopt-a-Grandparent

Taylor Herring & Beano Studios - BeanOLD

Taylor Herring & Samsung UK - Samsung ‘Colours of Carnival’ – A Digital Celebration

The Romans - Santander, The Savage Short


NOT FOR PROFIT CAMPAIGN OF THE YEAR

Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.


Judges comment:

"Excellent! Exceptional creativity and well thought through in terms of how to reach an audience that may not be engaged with traditional media." Penny Mairoudhiou, group PR manager, Costa Coffee

Finalists:

Alpaca x Snow-Camp - Stop.Breathe.Think.

Broadcast Revolution & Just Like Us - Making School Diversity More Important

Burson Cohn & Wolfe - The Aldi Hunger Monster

Coolr - The Nurse Heroes / Nurse Heroes Live!

Engine MHP Every Breath Counts & Global Forum on Childhood Pneumonia

Farrer Kane for Free Periods - Join the #PeriodRevolution

Firstlight Group - Independent SAGE & The Citizens, Independent SAGE: Setting the agenda and leading the fight against Covid-19 misinformation

Ready10 for JustPark - Freeing up parking spaces for NHS heroes

The 10 Group - Noah's Ark Children's Hospice, 2020 Covid Response Campaign

The PHA Group - Sue Ryder & A Better Grief


BEST CAMPAIGN DURING THE CORONAVIRUS CRISIS

Sponsored by

Winner - Macmillan Cancer Support - The 'Forgotten C'

Here's the campaign video:

Judges comment:

"Outstanding results across a range of metrics - and all to support people in genuine need." Katie Turner, deputy managing director, Brands2Life

Silver - Pic PR & CHD Living - Adopt-a-Grandparent

Bronze - The Romans - Ella's Kitchen, The Munchy Trunks

Finalists:

Four Communications - DKMS, Driving blood stem cell registrations

Frank - Weetabix ‘n’ Beanz

Gallium Ventures for Chipolo - Cleaning up our oceans one item finder at a time

Ketchum London - Quorn Foods, #StopFoodWaste

Liberty Communications - Tech for good - hacking for humanity

Macmillan Cancer Support - The 'Forgotten C'

Pic PR & CHD Living - Adopt-a-Grandparent

The Romans - Badoo, Thanks For Wanking

The Romans - Ella's Kitchen, The Munchy Trunks

W Communications & adidas - adidas ZX: Everything is Cake

W Communications & Pizza Pilgrims - Pizza in the Post


LOW BUDGET CAMPAIGN OF THE YEAR

Sponsored by


Winner - Taylor Herring & Greggs - Greggs X Stormzy - Original VIP

Judges comment:

"A sterling entry that demonstrates it all - from a brilliantly simple yet creative idea, A list celebrity endorsement (via an audacious approach) and some very impressive results." John Quinton-Barber, founder and group chief executive, Social

Silver - COW - Intimina, Period.

Finalists:

Barclaycard - Data for public good

Broadcast Revolution & Just Like Us - Making School Diversity More Important

COW - Intimina, Period.

Frank - Weetabix ‘n’ Beanz

Maven Communications - Superdrug. Masturbation is Self Celebration

PAN Communications - Fighting for Fairer Car Insurance

Pic PR & CHD Living - Adopt-a-Grandparent

T/F/D Marketing - Academy of Robotics; TomorrowToday

Taylor Herring & Beano Studios - BeanOLD

Taylor Herring & Greggs - Greggs X Stormzy - Original VIP


EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

Sponsored by

Winner - MSL UK - AXA Health: Switch It

Judges comment:

"Really strong messaging and clearly defined goals. Well executed with robust use of tactics." Ronke Lawal, founder, Ariatu Public Relations

Finalists:

Hill+Knowlton Strategies & SIX Financial Information - BOOSTing The Strategy

MSL UK - AXA Health: Switch It

Paysafe - Safeguarding Paysafe People Campaign

The Marketing Pod - GEFCO UK & Engaging Employees during Covid-19


COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - Engine Mischief - Asda Delivering Christmas Kindness


Judges comment:

"I love the honesty of this campaign, the problems that Asda faced with its ad creative and the way that PR was positioned to come to the rescue. A very clear and well-structured entry with some brilliant results. Well done!" Fiona Mills, brand communications lead, Greggs

Finalists:

Burson Cohn & Wolfe - Dove, Skin Unfiltered

Engine Mischief - Asda Delivering Christmas Kindness

Frank & Hertfordshire Local Resilience Forum - #Nantervention

Virgo Health / Golin - Estee Lauder Companies UK&I, Time to Unite

Hope&Glory - Facebook, Facebook x Hey Duggee

Ready10 & Just Park - Freeing up parking spaces for NHS heroes

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Red Consultancy for KP Nuts - Know Thy Nuts This Movember

Tin Man & Creative Content UK - Get It Right From A Genuine Site


INNOVATION IN PUBLIC RELATIONS AWARD

Sponsored by

Winner - Alpaca x Snow-Camp - Stop.Breathe.Think.


Judges comments:

"Smart thinking and sensitive execution, this campaign is low-key outstanding, just as it needs to be." Dan Humphreys, vice president, International Communications, WWE

Finalists:

Alpaca x Snow-Camp - Stop.Breathe.Think.

COW - Intimina, Period.

Edelman UK & Ireland - Shell - Creating Compelling Customer Communications

Frank - Weetabix 'n' Beanz

Gallium Ventures for Chipolo - Cleaning up our oceans one item finder at a time

Golin - Cadbury, The Originals

Hope&Glory - SKY, Everyone Together

Lynn PR & NHS South East London CCG - Free Your Mind

Red Consultancy & PlayStation - TfL x PlayStation 5: London Underground takeover launches PlayStation 5

Taylor Herring & Samsung UK - Samsung Halloween House


Individual Categories

YOUNG PROFESSIONAL OF THE YEAR

Sponsored by

Winner - Josie Dougoud - The Romans


Judges comment:

"An incredible body of work for someone so early in their career." Jo-ann Robertson, UK CEO, Global Client Solutions, Ketchum

Finalists:

Anaïs Merlin - CCgroup

Chiara Lawrance - 8020 Communications

Dima Vasilenco - Good Advice PR

Drew Salisbury - The PR Office

Elen Clement - John Doe Group

Etienne Bataillé - Infinite Global

Josie Dougoud - The Romans

Tabitha Grindrod - Virgo Health


Team Categories

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

Sponsored by

Winner - Barclaycard Press Office

Judges comment:

"Impressive results from a hands-on team." Vanessa Rhodes, director enterprise media relations EMEA, Johnson & Johnson

Finalists:

Barclaycard Press Office

Tideway Communications Team

UK Power Networks Press Office


IN-HOUSE TEAM OF THE YEAR (PUBLIC / THIRD SECTOR)

Sponsored by

Winner - Anchor Hanover

Judges comment:

"A varied series of communications initiatives in an extremely busy and challenging year." Steve Loynes, Head of Marketing, Element

Finalists:

Anchor Hanover

Avon and Somerset Police

University of Nottingham - Communications and Advocacy


ESG CONSULTANCY OF THE YEAR

Winner - Kindred

Judges comment:

"Sounds like a great, fun, purpose-driven team." Alison Jackson-Carter, head of communications, Slater and Gordon Lawyers

Finalists:

Alfred

ESG Communications

Kindred


DIVERSITY & INCLUSION CHAMPION

Winner - Ketchum London


Judges comment:

"Very clear objectives and implementation coupled with a strong sense of direction." Bev Aujla, global head of PR & policy, Kelkoo Group

Finalists:

Ketchum London

Liberty Communications

Lloyds Banking Group - Race Action Plan Communications Team


INTEGRATED AGENCY OF THE YEAR

Winner - Manifest

Judges comment:

"Innovative campaigns which had the wow factor, the business stayed close to its true self during the pandemic. Excellent results during a challenging year!" Anna Howard, director of corporate communications, Paysafe Group

Finalists:

Brands2Life

FleishmanHillard UK

Full Fat

Harvard

Hope&Glory

Manifest

Taylor Herring

The Romans


B2B PR AGENCY OF THE YEAR

Winner - Brands2Life

Judges comment:

"From employee ownership to an employee assistance programme hotline; the outcomes Brands 2 Life generate really genuinely blew me away." Debbie Zamman, CEO, With PR

Finalists:

Babel

Brands2Life

CCgroup

Harvard

Jargon PR

Lansons

Napier Partnership Limited

Whiteoaks International


CONSUMER PR AGENCY OF THE YEAR

Sponsored by

Winner - Taylor Herring

Judges comment:

"Robust, inclusive and dynamic - managed to remain fresh despite being an established agency." Ronke Lawal, founder, Ariatu Public Relations

Finalists:

Engine Mischief

Hope&Glory

Manifest

Ready10

Taylor Herring

The Romans

Tin Man

W Communications



INDEPENDENT AGENCY OF THE YEAR

Sponsored by

Winner - Battenhall

Judges comment:

"Great growth, great people initiatives, unexpected work examples." Kate Stevens, president of Europe, AxiCom

Silver - Manifest

Finalists:

Alfred

Battenhall

Brands2Life

Cirkle

Coolr

Hope&Glory

Kindred

Manifest

The Difference Collective

Tin Man

WA Communications

TECHNOLOGY AGENCY OF THE YEAR

Sponsored by

Winner - CCgroup


Judges comment:

"It's clear that an ethos of doing the right thing for clients and for the team motivates the agency. Some great DEI and employee wellness initiatives." Rob Ettridge, chief operating officer, Red Lorry Yellow Lorry

Finalists:

AxiCom

Brands2Life

CCgroup

Clarity PR

CommsCo

Hotwire

Missive

Positive

Wildfire

NEW AGENCY OF THE YEAR

Sponsored by

Winner - Hard Numbers

Judges comment:

"An agency delivering impact for its clients through innovative campaigns." Claire Foster, exec board member, Global Women in Public Relations

Finalists:

Boldspace

Fight or Flight

Hard Numbers

Made By Giants

PLAY PR

Words + Pixels


BOUTIQUE AGENCY OF THE YEAR

Sponsored by

Winner - Manifest


Judges comment:

"Strong commercial results and a strong commitment to D&I set this agency apart." Effie Kanyua, director of PR & Comms, Hearst

Silver - Coolr

Finalists:

Battenhall

Coolr

Full Fat

Hard Numbers

Manifest

Ready10

Red Havas

The Romans

Tin Man

Westco Communications

MID-SIZED AGENCY OF THE YEAR

Sponsored by

Winner - Harvard

Judges comment:

"Against a challenging backdrop, Harvard has grown in every way possible and continues to deliver impressive results for their clients." Addy Frederick, senior group communications manager, Prudential.

Finalists:

Harvard

Teamspirit

Virgo Health


LARGE AGENCY OF THE YEAR

Sponsored by

Winner - FleishmanHillard UK


Judges comment:

"Really strong across the board." Sarah Scholefield, global CEO, Grayling

Silver - Hope&Glory

Finalists:

Brands2Life

Engine MHP + Mischief

FleishmanHillard UK

Hill+Knowlton Strategies

Hope&Glory

Ketchum London

Lansons

MSL