2022 Winners - North

Here are the winners of the PRmoment Awards for Manchester and The North 2022.

Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.


Campaign Categories

B2B CAMPAIGN OF THE YEAR

Sponsored by

Winner - KX and Octopus Group - The Microsecond Mindset

Judges comment: "Really strong entry which had a core creative platform, which enabled the campaign to hang together really well." Ruth Kieran, chief executive, Cirkle

Finalists:

KX and Octopus Group - The Microsecond Mindset

Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice

Refresh and Culture Shift - Paying the Price for Problematic Behaviour

Skout & Stone Group - Taking e-waste out of the business space

BEST DIGITAL PR CAMPAIGN OF THE YEAR

Sponsored by

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Winner - JBH — The Digital PR Agency - SlotsUp, The OnlyFans Rich List

Judges comment: "I liked how the campaign resonated on social and traditional media outlets and the results clearly exceeded targets." Selena Dhanak, associate director, global communications, Organon

Finalists:

Brazen - money.co.uk talks for Brazen

connective3 & Moneypenny – driving links across the US through brand focussed creative

JBH — The Digital PR Agency - SlotsUp, The OnlyFans Rich List

The Audit Lab - Introducing Ruby Payne

BEST MEASUREMENT CAMPAIGN & EVALUATION

Sponsored by

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Winner - KX and Octopus Group - The Microsecond Mindset

Finalists:

cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway

Definition Agency - Benenden Health, Definition and Benenden Health: Affordable Healthcare for All

Higginson Strategy - A Plastic Planet, Sack the Sachet

KX and Octopus Group - The Microsecond Mindset

LNER & TinMan Communications - The LNER Green Guide

Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice

Portland Communications - MSI Reproductive Choices and Marie Stopes Ghana

Refresh and Culture Shift - Paying the price for problematic behaviour

Smarts & Food Standards Agency - Speak Up For Allergies

Viva & Blackburn with Darwen Council - Barbara Comes Home

BEST USE OF CONTENT

Sponsored by


Winner - John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet

Judges comment: "I was impressed by the media coverage and social engagement the campaign received and the creative concept was very strong." Selena Dhanak, associate director, global communications, Organon

Finalists:

Brazen - Brazen Creates Scandi Inspired Content for Magnet’s Nordic Nature

connective3 & thortful – From challenger brand to market leader

JBH — The Digital PR Agency - MyHeritage, Baby Name Boom or Bust

JComms - Ulster Bank Check In and Chat

John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet

LNER & In The Drivers Seat

Smarts x Zalando - House of Dagmar Collection Launch

Smoking Gun - Interflora, The Great British Bloom Off

Sodexo - Not All Net Zero Commitments are Created Equal

BEST USE OF CREATIVITY

Sponsored by

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Winner - John Doe Group for Michelob Ultra - The Michelob Ultra Marathon

Judges comment: "Incredible effort in mobilising so many different running groups across the country. Very impressed by the scale of the activation." Jules Herd, managing director, Five in a Boat

Finalists:

Aberfield Communications - Theakston Brewery, More than just a pint

Grayling - Coal Merchants Federation, Save Your Real Fire

Grayling - Yo!, Yo! Christmas

John Doe Group for Michelob Ultra - The Michelob Ultra Marathon

LNER & TinMan Communications - The LNER Green Guide

SLBPR's Rock at the Top, for Moda Living

BEST USE OF RESEARCH

Sponsored by

Winner - Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice

Judges comment: "I loved the multi-faceted nature of this work: engaging a multitude of stakeholders with the research, good integration with marketing, enriching the research through a behavioural science analysis and going beyond tried and tested traditional media execution, embracing podcasting and digital channels as important drivers of engagement." Selena Dhanak, associate director, global communications, Organon

Finalists:

Aubergine x Hope For The Future, COP26 - Hope For The Future

Catapult PR & Langley Castle - Elopes, Reboots & Leads

LNER & TinMan Communications - Track Safety

Petal & Co. and Voicescape - Creating sustainable tenancies by giving social housing tenants a voice


COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

Judges comment: "Great campaign which clearly illustrates the link between brand, artist and event!" Lee Blackwell, director of PR, public affairs and internal comms, Key Group

Finalists:

Edinburgh Napier University, #NapierNames

John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

LNER & Celebrating International Women’s Day 2021

LNER & Tin Man Communications - Track Safety

Marketing Minders - Trinity Square, Gateshead - #TrinityCares

Umpf - Shopping Centre Super Screen Shines Spotlight On The Arts

CONSUMER PR CAMPAIGN OF THE YEAR

Sponsored by

Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

Judges comment: "Without doubt this is a standout award entry. Creative, imaginative and securing Phoebe Waller Bridge was a huge 'win'. Impressive results. I saw this campaign in the news so reading about it in the award entry, it reminded me of the impact it made." Laura Sibley, managing director, consumer, Brands2Life

Finalists:

Brazen – Brazen Wakes Up The Nation For Silentnight

Brazen - Chicago Town Pizza Pennies

Carousel - Little Tikes (MGA), Little Tikes’ playful ‘new car’ prank with LadBaby

Grayling - Yo!, Yo! Christmas

John Doe Group for Highland Spring - A Pee-R Campaign

John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

LoSalt – ‘Season With Sense’ campaign

SPEY and Lochlea Distillery - From Grain to Glass

The Lucre Group & Natures Menu - Get The Raw Food Look PR

Yorkshire Building Society & Rostrum - Building Britain's Financial Resilience

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Smoking Gun - Sporting House, Girls Let's Swim

Judges comment: "Nice creative story to help with an issue-related campaign." Laura Sibley, managing director, consumer, Brands2Life

SILVER - Catapult PR - Langley Castle: Elopes, Reboots & Leads

Finalists:

Aberfield Communications - Establishing Wakefield as the creative he(art) of Yorkshire

cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway

Catapult PR - Langley Castle: Elopes, Reboots & Leads

Smoking Gun - Sporting House, Girls Let's Swim


EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - Grayling - Happy@Home

Judges comment: "The agency's attitude towards employee engagement is one of real dedication and commitment." Natalie Neave, director, Tin Man

Finalists:

Grayling - Happy@Home

Higginson Strategy, The Culture Team

EVENT OF THE YEAR (LIVE, VIRTUAL OR HYBRID)

Winner - Higginson Strategy - Plastic Soup Foundation, Plastic Health Summit 2021

Judges comment: "Told an important story well - and against the worldly challenges, managing to put on any event through pandemic was not an easy job. Media pick up and storytelling was clear to see." Laura Sibley, managing director, consumer, Brands2Life

Finalists:

Higginson Strategy - Plastic Soup Foundation, Plastic Health Summit 2021

LNER - Launching Azuma Middlesbrough Services

SPEY and The Spirit of Speyside - Spirit of Speyside Online

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

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Winner - John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

Judges comment: "Great campaign that delivered real value back to the Arts community, brilliant PR." Louie St Claire, chairman, Harvard

Finalists:

John Doe Group - Edinburgh Gin Presents Phoebe Waller-Bridge

John Doe Group for Highland Spring - A Pee-R Campaign

Smoking Gun - Munchkin, A Munchkin Miracle

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Smarts x Zalando - House of Dagmar Collection Launch

Judges comment: "Mindset changing campaign with thoughtful thinking in the fashion world." Laura Sibley, managing director, consumer, Brands2Life

Finalists:

Smarts x Zalando - House of Dagmar Collection Launch

Umpf - Ey Up! The Junction 32 Edit by Siobhan Murphy

Umpf - ‘Wee Big Yins’ Buchanan Galleries


HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Sponsored by

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Winner - No Brainer Agency & MAC Clinical Research - Reaching new audiences and changing the narrative of clinical trials in the UK


INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards

Judges comment: "Really engaging campaign that drove consumer action." Mo Brownridge, senior comms manager, Pernod Ricard UK

Finalists:

Grayling - Coal Merchants Federation, Save Your Real Fire

Grayling - Yo!, Yo! Christmas

KX and Octopus Group - The Microsecond Mindset

Outwrite PR - Jones Bros and Cambridgeshire County Council: King's Dyke Level Crossing Scheme

Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards


LOW BUDGET CAMPAIGN OF THE YEAR

Sponsored by

Winner - Aberfield Communications - Theakston Brewery, More than just a pint

Judges comment: "Love the emotional connection - makes this campaign truly memorable. Clever use of extremely limited budget with a relevant and timely campaign." Natalie Neave, director, Tin Man

Finalists:

Aberfield Communications - Theakston Brewery, More than just a pint

Brazen - Greene King – Introducing Yorkshire Puddings with Tabasco for Farmhouse Inns

Definition and Alcohol Change UK - Taking on the Dry January Challenge

Hough Bellis Communications and Resolve - ASB Awareness Week

JComms - Ulster Bank Check In and Chat

John Doe Group for Glasgow Clyde College - The Course Which Doesn't Exist Yet

LNER & Celebrating International Women’s Day 2021

Smoking Gun - Sporting House, SOS: Save Our Pools

Viva & Blackburn with Darwen Council - Barbara Comes Home

Umpf - ‘Wee Big Yins’ Buchanan Galleries

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Winner - Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards

Judges comment: "A two-pronged campaign to search for the stars of yesterday and tomorrow resulting in some superb visual media relations." Dave Grimshaw, head of external communications and PR, Irwin Mitchell

Finalists:

Aberfield Communications - Establishing Wakefield as the creative he(art) of Yorkshire

Brazen - Brazen Makes Mouths Water for Foodhub

Carousel – Carousel launch Van Gogh Alive as the northwest's must-see experience

FIG - Media relations campaign for SRL Traffic Systems

Influential - Keep Calm, The Queen is Coming to Blackpool

Refresh and Culture Shift - paying the price for problematic behaviour

Taylor Herring - NatWest & NatWest Future Businesses Report

Umpf - Not Just Any Old Iron: Celebrating 85 Years Of Morphy Richards

We Are Indigo - Circus - The First Dance

NOT FOR PROFIT CAMPAIGN OF THE YEAR

Sponsored by

Winner - Portland - MSI Reproductive Choices and Marie Stopes Ghana

Judges comment: "Target audience and strategy particularly good. Research led to insights that informed the strategy. Rigorous stress testing and focus groups provided further feedback." Neil van Ginsburg, commercial director, Coolr

Finalists:

cab campaign - North Yorkshire Moors Railway (NYMR) - Love Your Railway

Definition Agency - Benenden Health, Definition and Benenden Health: Affordable Healthcare for All

Higginson Strategy - A Plastic Planet, Sack the Sachet

Portland Communications - MSI Reproductive Choices and Marie Stopes Ghana

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Sponsored by

Winner - Smarts & Food Standards Agency - Speak Up For Allergies

Judges comment: "Good channel recommendations to target the specific audience set. Like the use of localised content. Good to see media and brand partnerships to broaden reach. Good results and engagement." Ruth Kieran, chief executive, Cirkle

Finalists:

LNER & TinMan Communications - The LNER Green Guide

Smarts & Food Standards Agency - Speak Up For Allergies

Viva & Blackburn with Darwen Council - Barbara Comes Home

YOUNG PROFESSIONAL OF THE YEAR

Winner - David Amos, iseepr

Judges comment: "David is clearly a smart operator and his role in industry and within his agency speaks to someone far beyond his years of experience. Impressive." Ondine Whittington, group managing director, Golin and Virgo Health

Finalists:

Chloe Murray, Fox Agency

David Amos, iseepr

Hannah Jones, No Brainer

Jade Beaty, Grayling North

Rachel Flynn, Worldwide Cancer Research

B2B PR AGENCY OF THE YEAR

Sponsored by

Winner - Definition Group

Judges comment: "Investment, acquisition and integration throughout a pandemic has been impressive and coupled with strong growth and a defined people strategy is great to see." Neil van Ginsburg, commercial director, Coolr

Finalists:

Definition Group

Future

Skout

BEST APPROACH TO DIVERSITY & INCLUSION IN PR

Winner - John Doe Group

Finalists:

Brazen

Hatch

Hough Bellis Communications

JBH - The Digital PR Agency

John Doe Group

Manifest

Skout

Smarts

SPEY

BOUTIQUE AGENCY OF THE YEAR

Winner - Refresh

Judges comment: "Really liked the idea of not just thinking outside the box but tearing it up so to speak." Lee Blackwell, director of PR, public affairs and internal comms, Key Group

Finalists:

Aubergine

Catapult PR

Hough Bellis Communications

Manifest

Milk & Honey PR

Pelican Communications

Refresh

SLBPR

Umpf: Tri-Umpf Over Adversity

Viva

CONSUMER PR AGENCY OF THE YEAR

Sponsored by

Winner - Brazen

Judges comment: "Great to see the agency bounce back from the pandemic by focusing on supporting its people as well as its clients and commercials." Victoria Bridge, director, Citypress

Finalists:

Brazen

Hatch

John Doe Group

Manifest

Smarts

ESG CONSULTANCY OF THE YEAR

Winner - Pelican Communications

IN-HOUSE TEAM OF THE YEAR

Winner - LNER

INDEPENDENT AGENCY OF THE YEAR

Sponsored by

Winner - John Doe Group

Judges comment: "Great stats post merger. Strong creative work and good sense of the team behind the ideas and operations." Laura Hegarty, director of PR & communications, EMEA, Indeed

Finalists:

John Doe Group

Manifest

No Brainer Agency

SPEY

The Strong Agency

INTEGRATED AGENCY OF THE YEAR

Sponsored by

Winner - Smarts

Judges comment: "Award entry was a joy to read, as were the supporting materials. Growth delivered by integrity and what appears to be a genuine duty of care for its employee base." Laura Hegarty, director of PR & communications, EMEA, Indeed

Finalists:

Definition Group

Manifest

No Brainer Agency

Outwrite PR

Smarts

Umpf: Tri-Umpf Over Adversity

AGENCY OF THE YEAR

Sponsored by

Winner - JBH - The Digital PR Agency

Judges comment: "The campaigns stood out and seemed to demonstrate excellent value for money. The agency has clearly had a strong year commercially and found creative ways to overcome its challenges." Victoria Bridge, director, Citypress

Finalists:

Brazen

Hatch

JBH - The Digital PR Agency

John Doe Group

Smarts

NEW AGENCY OF THE YEAR

Sponsored by


Winner - Scoop

Judges comment: "A great example of SMART objectives - thank you! Some fantastic achievements too, especially over the past year or two, and with client campaigns that relied heavily on an uncertain pandemic." Kelly Friend, UK PR manager, F-Secure

Finalists:

Evergreen PR

Scoop