The Winners of the PRmoment Awards 2021 - North

Here are the winners of the PRmoment Awards for Manchester and The North 2021.

Congratulations to everyone shortlisted and double congratulations to all of you that won. Winning a PRmoment Award is really difficult, you should be incredibly proud of what you have achieved.

Thanks to all of our sponsors for their support, including our headline sponsor Opinium Research.

Here is the full PRmoment Awards show in case you missed the awards live stream - or want to just want to watch it all again.

Below you can read about all of our winners, view the campaign videos and get insight into what some of our judges thought of the campaigns.

Campaign Categories

SOCIAL MEDIA CAMPAIGN OF THE YEAR

Sponsored by

Winner - Incredible Content Limited - Leeds Credit Union - 'Saving Christmas'


Judges comment:

"Saving Christmas is a big claim - and an important campaign. It has to land in the right way at the right time, to the right audience. This campaign was smartly executed and cleverly evaluated." Julia Hutton-Potts, director international communications, EMEA, Alibaba Group

Finalists:

Carousel - Paddington, Paddington Bear invites families to #PawsWithPaddington

Hatch and RLWC2021 - The Power of Together and 500 days to go

ilk Agency & CityFibre - Bringing Full Fibre to the UK

Incredible Content Limited - Leeds Credit Union - 'Saving Christmas'

MTJPR & Kepak - #RustlersRetailHero

Rise at Seven x Game - Christmas Tinner

INTEGRATED COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Rise at Seven x Parkdean Resorts - Sandtone

Judges comment:

"Lovely creative and exceptional results." Mandy Sharp, founder & CEO, Tin Man Communications

Finalists:

Incredible Content Limited - Leeds Credit Union - 'Protecting Communities During Covid'

John Doe Group - DC Thomson Media, The Sunday Post, News Worth Waiting For

PR Agency One & Auto Trader - Eau de New Car

Rise at Seven x Parkdean Resorts - Sandtone

Smarts x Openreach - We're Stronger When We're Connected

SPEY and Macsween of Edinburgh - Macsween Virtual Burns Supper 2021

Umpf & Belling - Creating Lockdown Superheroes

VIRTUAL EVENT OF THE YEAR

Winner - John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

Judges comment:

"Some great hustling with a small budget - and tapped into the psyche really well. Plus, gave something back - always nice to see." Anna Howard, director of corporate communications, Paysafe Group

Finalists:

Carousel - for the L.O.L. Surprise! Remix Digital House Party

John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

Marketing Minders - Trinity Square & Saving the Christmas Lights Switch On

North East Ambulance Service

SPEY and Benriach - A World of Flavour

SPEY and Macsween of Edinburgh - Macsween Virtual Burns Supper 2021

STUNT OF THE YEAR

Sponsored by

Winner - Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map

Judges comment:

"This is PR genius at its best!" Angie Moxham founder & CEO, The Fourth Angel

Finalists:

BIG Partnership - Simon Howie and BIG Partnership Space Haggis Campaign

Brazen - Foodhub Says Just Delete

Carousel – Creating Manchester’s Highest Restaurant with Moda Angel Gardens

John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends

John Doe Group - Lang’s Jamaican Rum, Scotland’s first “Caribbean” rum shack

PR Agency One and Auto Trader - Eau de New Car

Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map


BEST USE OF RESEARCH

Sponsored by

Winner - Rise at Seven x Clario - Which Company Uses the Most of Your Data

Judges comment:

"Very effective use of data to drive traffic, awareness in multi countries and boost profile." Angie Wiles, founder, The Difference Collective

Finalists:

Faith PR - The STADA Health Report 2020 - Taking the temperature of the UK’s health

Ingenuity Digital - HomeLet, The Rental Index

LNER - Celebrating International Women's Day 2020

Rise at Seven x Clario - Which Company Uses the Most of Your Data

CONSUMER PR CAMPAIGN OF THE YEAR

Sponsored by

Winner - John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year

Judges comment:

"Beautiful storytelling aligning the brand purpose with the wider cultural context and giving it relevance." Jo Chappel, creative director, Fever PR

Finalists:

Claire Barber PR - The Alnwick Garden

John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020

John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year

PR Agency One & Auto Trader - Eau de New Car

Smoking Gun - You Do You - Self-Partnered bouquets for Interflora

SPEY and Benriach - A World of Flavour

SPEY and Whisky Auctioneer - The Perfect Collection

BEST USE OF CONTENT

Sponsored by

Winner - PR Agency One and Auto Trader - Eau de New Car

Judges comment:
"Clearly demonstrated objectives of the campaign and how these were over achieved - fantastic creative concept." Hayley Goff, chief operating officer, Whiteoaks International

Finalists:

LNER & Keeping People Safe On Trains During Covid-19

PR Agency One and Auto Trader - Eau de New Car

Umpf & Belling - Creating Lockdown Superheroes


B2B CAMPAIGN OF THE YEAR

Sponsored by

Winner - Smarts x Diageo Bar Academy - Connecting the Community: Global Bartenders in Lockdown

Judges comment:

"Great to support an impacted community like this during a challenging year." Clemmy Stopford, senior communications manager, UK & EMEA, Xero

Finalists:

Allott and Associates - SmartFreight, part of Wisetech Global Group - Driving Smart Freight Across the UK

Definition Agency - Astrid & Miyu: - Innovation, Inspiration & Insights from A New Retail Experience

Definition Agency - Walker Morris’s Legal Low-down

FIG Creative & SRL Traffic Systems - The Game Changers

Petal & Co. - Forbes Solicitors - Reinvention & Resilience

Prohibition - Nexus, The Nexus Business Barometer

Smarts x Diageo Bar Academy - Connecting the Community: Global Bartenders in Lockdown


BEST USE OF CREATIVITY

Sponsored by

Winner - PR Agency One & Auto Trader - Eau de New Car

Judges comment:

"Brilliant creative, clever but simple and so effective in driving engagement and uptake." Angie Wiles, founder, The Difference Collective

Silver - Rise at Seven x Parkdean Resorts - Sandtone

Finalists:

Brazen - Foodhub Says Just Delete

PR Agency One & Auto Trader - Eau de New Car

Rise at Seven x Parkdean Resorts - Sandtone

CORPORATE PURPOSE AWARD

Winner - John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness

Finalists:

Edelman, Unilever - Clean Future

Higginson Strategy - Better World

John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness

GLOBAL PUBLIC RELATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Rise at Seven x Under Lucky Stars - If the Light Pollution Cleared

Judges comment:

"Great creativity here. And also loved all the media coverage. Cracking job." Clemmy Stopford, senior communications manager, UK & EMEA, Xero

Finalists:

Claire Barber PR and Noah’s Ark - The Most Technically Advanced Conservation Project in History

Grayling & Cummins - Cummins Powers the Future

Rise at Seven x Under Lucky Stars - If the Light Pollution Cleared

HEALTHCARE / PHARMA CAMPAIGN OF THE YEAR

Sponsored by

Winner - Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

Finalists:

Definition Agency - Benenden Health: Supporting the nation’s health

Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

Magpie for NHS Sunderland, Durham and Leeds CCGS - Painkillers Don't Exist by Magpie

PUBLIC SECTOR CAMPAIGN OF THE YEAR

Winner - Bluestorm and Humberside Police - Modern-day slavery and human trafficking – What Do You See?

Judges comment:

"Shining a spotlight on unseen crimes - with a powerful, thought-provoking creative, delivered through multiple channels, to reach target audiences. Grounded in sharp insights, this campaign really cut through. A hard-hitting campaign driving real impact. Great job team." Julia Hutton-Potts, director international communications, EMEA, Alibaba Group

Finalists:

Bluestorm and Humberside Police - Modern-day slavery and human trafficking – What Do You See?

Freshfield and Lancashire County Council - #AskForHelp

Magpie and West Yorkshire and Harrogate Health and Care Partnership - Check-in Staff Suicide Prevention Campaign

Viva and Blackburn BID: Saving Christmas from Covid

Wigan Council: Be Kind

FMCG MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - SPEY and Whisky Auctioneer - The Perfect Collection

Judges comment:

"A very strategic approach, with good insights and recommendations." Justin Westcott, chief operating officer, UK & Ireland, Edelman

Finalists:

Brazen - Chicago Town Goes to Town on International Beer & Pizza Day

John Doe Group - Edinburgh Gin, Delivering ‘Wonder’ during 2020

John Doe Group - Glengoyne Highland Single Malt Scotch Whisky, An ‘Unhurried’ Year

RMS & Duerr's - launch Kellogg's Crunchy Nut Peanut Butter

Smoking Gun - Popping Corks for PINK Prosecco

SPEY and Whisky Auctioneer - The Perfect Collection

HEALTH, BEAUTY, RETAIL & FASHION MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Winner - Smarts x Zalando - Zalando Greenhouse: Growing a Sustainable Future for Fashion

Finalists:

ilk Agency & Couture Living - Curate and Connect

Rise at Seven x Cath Kidston - Dog Model

Smarts x Zalando - Zalando Greenhouse: Growing a Sustainable Future for Fashion

Smoking Gun - Send a Smile Week for Flying Flowers

CULTURE MEDIA, SPORT & TRAVEL MARKETING COMMUNICATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Catapult PR & Langley Castle Hotel - Loving Langley During Lockdowns

Judges comment:

"This shows the power of a true PR approach, reverting to creative, timely media hooks in difficult circumstances." Claire Fowler, head of communications, Hays

Finalists:

BIG Partnership and Aberdeen Football Club

Catapult PR & Langley Castle Hotel - Loving Langley During Lockdowns

Harriott Communications and Lyric Theatre, Belfast - Keeping the spirit of the Lyric alive

Hatch & RLWC2021 - The Power of Together and 500 days to go

BEST CAMPAIGN DURING THE CORONAVIRUS CRISIS

Sponsored by

Winner - J Jackson PR – Misspap, Don’t Miss Your Pap.

Judges comment:

"Amazing to bring such a difficult subject to life so brilliantly."
Rachael Sansom, managing director, Red Havas UK

Finalists:

BBC - Educating the nation with BBC Education

Brazen - Be Showcase Safe

Down at the Social - From Fine Dining For Fast Food - How Simon Wood became Mc’loved

J Jackson PR – Misspap, Don’t Miss Your Pap

John Doe Group, DC Thomson Media, The People’s Friend, Close Knit Friends

John Doe Group, SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

RMS Creative Communications / V.Group - Seafarers, the forgotten heroes of the pandemic

The Lucre Group - Natures Menu, The Pup-demic


NOT FOR PROFIT CAMPAIGN OF THE YEAR

Winner - Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

Judges comment:

"Stellar use of research and data to build a story that needed to be told." Depali O'Connell, partner & director, Insight & Strategy, FleishmanHillard

Finalists:

Evergreen PR & the British Tinnitus Association - The Tinnitus Manifesto

High Rise Communications and Ashgate Hospicecare - campaign for increased end of life funding

Outwrite PR and Xplore! - Full STEAM ahead

Prohibition - Yorkshire Cancer Research, Give Cancer the Boot

Sheffield Hallam University - A-level results and clearing media campaign

Sheffield Hallam University - The GROW Mentoring Programme

Waverley Consultancy & Paces - A New Home for Paces

Who Cares? Scotland - We're Still Here

MEDIA RELATIONS CAMPAIGN OF THE YEAR

Sponsored by

Winner - Aberfield Communications and Leeds Beckett University - Making Leeds Beckett University the reassuring voice of Clearing

Judges comment:

"A well thought out campaign with excellent results." Effie Kanyua, director of PR & Comms, Hearst UK

Finalists:

Aberfield Communications and Leeds Beckett University - Making Leeds Beckett University the reassuring voice of Clearing

Catapult PR - Langley Castle Hotel, Loving Langley During Lockdown

Full Volume PR and Jack’s – Putting Jack’s at the heart of local communities

Hatch - The Rugby League World Cup 2021 Draw

High-Rise Communications and Ashgate Hospicecare - end of life hospice funding campaign

John Doe Group - Tesco Mobile, Tesco Mobile Reconnects. Helping to end homelessness.

Media Zoo - The Hiscox Action Group - Business Interruption Class Action

No Brainer Agency - Levitex: Launching Levitex into the UK sleep market

Sheffield Hallam University - A-level results and clearing media campaign

SPEY and Whisky Auctioneer - The Perfect Collection

LOW BUDGET CAMPAIGN OF THE YEAR

Sponsored by

Winner - Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map

Finalists:

Clarion Communications & Calmac Ferries - Beaming Bowie up to Space

Faith PR - Don’t get wasted – shop smart to reduce food waste

Grayling & M&S - No tricks, all treats – celebrating a seasonal moment during Covid-19

John Doe Group - SocialEyes, How We Turned ‘Zzz-oom’ Meetings into Something Genuinely ‘Good’

KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign

Outwrite PR and Xplore! - Full STEAM ahead

Pelican Communications - Can Makers, Helping wine lose its bottle

Umpf & Trinity Leeds United - Street Renaming Stunt Puts Shopping Centre Back On The Map

EMPLOYEE ENGAGEMENT CAMPAIGN OF THE YEAR

Sponsored by

Winner - North East Ambulance Service

Judges comment:

"Completely audience-centric in its strategic approach and delivery. A thoughtful, authentic and meaningful activation." Rebecca Grant, UK CEO, BCW Global

Finalists:

North East Ambulance Service

Smarts x Johnnie Walker - Scotch Unleashed

Sodexo - Supporting Sodexo UK & Ireland colleagues and the business through Covid-19

COMMUNITY ENGAGEMENT CAMPAIGN OF THE YEAR

Winner - John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends

Judges comment:

"Loved this campaign - completely embodied community spirit and a true heart warmer all round. Really strong results achieved on a modest budget." Fiona Mills, brand communications lead, Greggs

Silver - High-Rise Communications and Ashgate Hospicecare - North Derbyshire end of life funding campaign

Finalists:

Down at the Social - Alternative Manchester Pride - A Very Real Celebration of LGBTQ+ Life

High-Rise Communications and Ashgate Hospicecare - North Derbyshire end of life funding campaign

ilk Agency & CityFibre - Bringing Full Fibre to the UK

John Doe Group - DC Thomson Media, The People’s Friend, Close Knit Friends

KRPR and Ad Hoc-PR - Rivington Heritage Trust - Rivington Terraced Gardens’ Squarea Campaign

Magpie for Active Bradford and BiB - JU:MP Join Us Move Play - Improving the health and wellbeing for children in North Bradford

Viva and Blackburn BID: Saving Christmas From Covid

We Are Indigo – Escape to Freight Island – How the World’s Most Ambitious Disruptive Food Market Brought the Community Together During COVID-19

Individual Categories

YOUNG PROFESSIONAL OF THE YEAR

Winner - Will Catterall - No Brainer Agency

Judges comment:

"Great performance in the day job but also doing loads of other stuff and has clear ambition. Heartwarming!" Lucy Hopkins, director of external communications, Barclays

Finalists:

Carrie Rose - Rise at Seven

Emily Sutton – Down At The Social

Kathryn Wilkie - SPEY

Sian Collins - John Doe Group

Thomas Hall - Grayling

Will Catterall - No Brainer Agency


Team Categories

IN-HOUSE TEAM OF THE YEAR (PRIVATE SECTOR)

Winner - Lights4fun Ltd


IN-HOUSE TEAM OF THE YEAR (PUBLIC / THIRD SECTOR)

Winner - Who Cares? Scotland

B2B PR AGENCY OF THE YEAR

Winner - iseepr

Judges comment:

"Great agency. Great work. Huge potential!" Angie Moxham founder & CEO, The Fourth Angel

Finalists:

Definition Agency Group

Future PR

iseepr

Petal & Co.

PR Agency One

CONSUMER PR AGENCY OF THE YEAR

Sponsored by

Winner - Brazen

Judges comment:

"Really liked the commitment to staff wellbeing, training and investment during Covid." Effie Kanyua, director of PR & Comms, Hearst UK

Finalists:

Brazen

Manifest

Smoking Gun

SPEY

INTEGRATED AGENCY OF THE YEAR

Sponsored by

Winner - Manifest



Finalists:

Manifest

Outwrite PR

Smarts

Smoking Gun

INDEPENDENT AGENCY OF THE YEAR

Sponsored by

Winner - Rise at Seven

Finalists:

Future PR

Higginson Strategy

ilk

iseepr

Manifest

PR Agency One

Rise at Seven

The Lucre Group

BOUTIQUE AGENCY OF THE YEAR

Sponsored by

Winner - Smoking Gun

Finalists:

Down at the Social

High-Rise Communications

Manifest

No Brainer Agency

Prohibition

Smoking Gun

SPEY

Viva

NEW AGENCY OF THE YEAR

Sponsored by

Winner - Rise at Seven

Judges comment:

"This is an agency with a clear proposition - a smart, attractive area of specialisation. Well done guys - this is such an inspirational story!" Julia Hutton-Potts, director international communications, EMEA, Alibaba Group

Silver - Evergreen PR

Finalists:

Evergreen PR

Impact Communications

Rise at Seven

MID-SIZED AGENCY OF THE YEAR

Sponsored by

Winner - iseepr

Finalists:

Brazen

iseepr

PR Agency One


LARGE AGENCY OF THE YEAR

Sponsored by

Winner - Rise at Seven



Finalists:

Rise at Seven

Smarts