The PRmoment Awards Shortlist 2026

Congratulations to all those shortlisted for the PRmoment Awards 2026. As ever, being shortlisted is an amazing achievement; you should be really proud! Tickets are now on sale for the awards ceremony. The London ceremony will be held on Thursday 16th April, at the Park Plaza Hotel in Westminster, London. You can purchase your tickets here.

Thanks to all of our sponsors for their support, including our headline sponsor, Opinium Research.

You can view the PRmoment Awards Shortlist - North here.

Campaign Awards

Automotive & Transport Marketing Communications Campaign of the Year

72Point PLAY & Dacia - BATTER-Y POWER
Boldspace & Volvo Cars UK
- Roadside Nature
FleishmanHillard & Icelandair
- The Real Unreal
Here Be Dragons & VIXA from The AA
- Garage Banger for VIXA
Hope&Glory & Lexus
- Served at Speed
Mischief & Avanti
- Your Presence is Presents Enough
Virgin Group
- All Abroad
Taylor Herring & easyJet
- Airplane Mode

B2B Campaign of the Year

Barker PR & Boxly – Unbox The Future
Clarion & Cheddalicious
- How Kerrymaid Turned a Cheese Sauce into a Category-Defining B2B Campaign
Golin & SquareTrade
- The Connection Test
Virgin StartUp and HelpBnk
- Elevator of Dreams
The Romans & Equinix
- The Internet Herself
W Communications & W Capital
- Chew Plants Not Plastic
Wildfire & Bango
- That’s a Bundle!
Wildfire & Kinly
- The Art of Productivity

Best Content

Golin & Specsavers - Resting Squint Face
Hope&Glory & Lexus
- Served at Speed
Hope&Glory & The Pokemon Company
- The World's Greatest Unboxing
Virgin Red
- Head of Yes
Pangolin & Malibu Rum
- Don't Drink & Dive - 2025 Summer Edition
Pitch Marketing & Tinder
- Bridget Jones' Tinder Diaries
Spike & Greyhound Board of Great Britain
- Adopt a Sporting Legend
The Romans & Trussell
- The Hungry Games

Best Creativity - B2B

Barker PR & Boxly – Unbox The Future
Fight or Flight & NetApp
- The Campaign to End Single Use Data
Fight or Flight & St John Ambulance
- The Hi Vis Stress Vest
Golin & SquareTrade
- The Connection Test
MHP Group & E.ON
- The Home Age
The Romans & Equinix
- The Internet Herself
W Capital & W Communications with Nuud
- Chew Plants Not Plastic

Best Creativity – Consumer

Golin & ASICS - The Undropped Kit
Here Be Dragons & Greggs
– ‘A National Icon’
Mischief & Samsung
- The Power Present
Ogilvy PR & Hellmann's
– Hellmann’s & Charli XCX
PrettyGreen & Hasbro
- Mummy Pig’s Pregnancy Breaks the Internet
Ready10 & McDonald's
- The 'Draw How You Feel' Meal
Red Consultancy & Currys
- Mind The Grab
The Romans & Lidl
- Lidl by Lidl

Best Use of Influencer Partnership(s)

Bottle & Stannah - LiftStyle Icon
Golin & ASICS
- Mind's Best Friend
HelloFranses & Labubus
- From Pop Mart to Pop Culture, via
Ogilvy PR & First Choice
- Better Boys Trip
Ready10 & First Bus
- How 'The Train Guy' became 'The Bus Guy'
Taylor Herring & Sky
- The Age of Overshare
Tin Man & Tourism New Zealand
- The Hardest Geezer
Wonderland Comms & Thatchers
- Wild Pint

Best Planning, Strategy and Evaluation

FleishmanHillard & Samsung - Craft Your World: How Creativity & Precision Delivered Brand Impact
HelloFranses & Labubus
- Pop Mart to Pop Culture
Jack & Grace & The Gatsby Charitable Foundation
- Tomorrow's Talent, Today
Ketchum & Mars Snacking UKI
- Celebrations: Yule Breakers
Mischief & WaterAid
- The Driest Christmas Dinner Ever
W Communications & W Capital
- Chew Plants Not Plastic

Best Use of Celebrity

Allwyn & The National Lottery Scratchcards - The National Lottery Scratchcard-igan
Kindred, MoJ & HMPPS
- Probation in Verse
Pitch Marketing & Paddy Power
- Not all pricks are unbearable
Taylor Herring & Aldi
- Lewis Cap-Aldi
The Romans & Remitly
- Don't Get Scammed FM
Tin Man & innocent
- Fruity Couture - Creating Big Knit Energy
W Communications & Greyhound Board of Great Britain
- Adopt a Sporting Legend
Woodrow & Choose Love
- Gaza Campaign Open Letter

Best Use of Research

72Point & Devil's Gospel - Belief in Britain
Boldspace & Saltus
- The Saltus Wealth Index 2025
Girlguiding
- A girl’s world: sexism, misogyny and the power of sisterhood
Hard Numbers & Gigamon
- Recalibrating Risk in the Age of AI
Pitch Marketing & EE
- Everybody needs a squad
The Ripple Effect & Dogs Trust
- The Happy Place Index
W Communications & W Capital
- Chew Plants Not Plastic
Words+Pixels & Back Market
- The Last Shot Gallery

City & Corporate Communications

Chatsworth & UK T+1 Accelerated Settlement Taskforce - Communicating the city’s biggest financial technology upgrade in decades
Golin & Simply Business
- Young Entrepreneur Fund
MHP Group & E.ON
- The Home Age

Community Engagement Campaign of the Year

Golin & Specsavers - Auntie Army
Great Western Railway In-house Team
- Poppies to Paddington: The role of the railway in times of conflict and peace
MHP Group & Hilton
- A Meal to Change Minds
Mischief, MHP, Studio La Plage & Coca-Cola
- The Bosses
Mischief & Just Eat
- Did Somebody Say...Craig David
Spike, Brothers & Sisters & Grenfell Athletic
- Fabric of the Community
The Romans & Heineken
- The F1 Season Ticket
Virgin StartUp & HelpBnk
- Elevator of Dreams
Work & Class & Sport in Mind
- Mad Headlines

Consumer PR Campaign of the Year - UNDER £50K

Here Be Dragons & Greggs – ‘A National Icon’
Hope&Glory & Oxfam
- The Fair Pour
SEVEN Communications & YuMOVE
- The National Pooptrait Gallery
Taylor Herring & Aldi
- It's not Aldi, it's Aldeh
The Remarkables & SPARk the BBQ
- SPARk the conversation
W Communications & W Capital
- Chew Plants Not Plastic
Wonderland Comms & Heinz
- Fish & Chip Sauce
Words+Pixels & FRAMELESS
- Art of Expression

Consumer PR Campaign of the Year - OVER £50K

Golin & ASICS - The Undropped Kit
Grayling UK & Greene King Pubs
- Live At Your Local
LADbible x MikeWorldWide
- For F**ck's Sake
Mischief & Avanti
- Your Presence is Presents Enough
PrettyGreen & Hasbro
- Mummy Pig’s Pregnancy Breaks the Internet
Ready10 & McDonald's
- The 'Draw How You Feel' Meal
Red Consultancy & Currys
- Mind The Grab
The Romans & Lidl
- Lidl by Lidl
Tin Man & Tesco
- Aisle Do: The Tesco Wedding Gift Registry

Culture Media, Sport & Travel Marketing Communications Campaign of the Year - UNDER £50K

HelloFranses & Labubus - From Pop Mart to Pop Culture
Hope&Glory & The FA
- Little Thief Studios: First-time Fans
Spike & RFU
- The Red Roses Patch: Closing the visibility gap for women’s sport
Spike, Brothers & Sisters & Grenfell Athletic
- Fabric of the Community
Taylor Herring & Aldi
- It's not Aldi, it's Aldeh
Third City & The Royal Mint
- 'Spot the Top' Monopoly Coin Hunt
Words+Pixels & FRAMELESS
- Art of Expression

Culture Media, Sport & Travel Marketing Communications Campaign of the Year - OVER £50K

Brands2Life & Fulham Football Club - Redefining Luxury: Transforming Sports Hospitality with Fulham FC
Golin & ASICS
- Mind's Best Friend
Hope&Glory & Carlsberg
- Fare Game
John Doe & Guinness
- Launching the Guinness Open Gate Brewery London
Pangolin & Absolut
- Haring Cross
Pitch Marketing & Gallagher
-The Gallagher Touchline Academy
Ready10 & Sky Sports
- Viva Las Wigan
VCCP, MSQ Sport & Entertainment, Manning Gottlieb OMD, Hope&Glory & Virgin Media O2
- England, Meet England

Digital PR Campaign of the Year

Brands2Life & Engie - Engie x Engineering
Hope&Glory & The FA
- Little Thief Studios: First-time Fans
Hope&Glory & The Pokemon Company
- The World's Greatest Unboxing
Jukebox Marketing & Instapro Group
- Ask a tradesperson
Propellernet & Remitly
- The Immigration Index 2025
Propellernet & Scrap Car Comparison
- B Plates
The 10 Group & Confused.com
- The School Fines Calculator
Travel Chapter & Holidaycottages.co.uk
- The UK’s Happiest Places

Employee Engagement Campaign of the Year

Aviva - We shine brighter together
Red Consultancy & McDonald's UK & I
- McDonald's Crew take centre stage with peer-to-peer content series

Event of the Year (Live, Virtual or Hybrid)

FleishmanHillard & London St. Pancras Highspeed - Powered by Dreams
Frank PR & Breville
- Art of the Espresso
Hope&Glory & Oxfam
- The Fair Pour
Mischief & E.ON
- EVerything is £2.70 Store
Mischief & Just Eat
- Did Somebody Say... Craig David
Taylor Herring & Aldi
- Lewis Cap-Aldi
Taylor Herring & McVitie's
- Chocolate Digestives 100
Twelve & Superdrug
- SuperSwaps

Financial Services Sector Campaign of the Year

Boldspace & Creditspring - Home A Loan
CDR, Grayling & My Pension Expert
- One Million More
MHP Group & Barclays - Business Prosperity Index
NewDay & Here Be Dragons
– Credit Gaffer by Aqua
Red Consultancy & Zopa Bank
- The World’s First Edible Bank Card: Launching Biscuit by Zopa Bank
Taylor Herring & Cash Access U
K - Minted in History
The Romans & Remitly
- Don't Get Scammed FM
Third City & The ABI and Pensions UK
- Strengthen Your Pension
VCCP Roar & Scottish Widows
- Shining a Brighter Light on Inequality

FMCG Marketing Communications Campaign of the Year

Clarion Communications & Aldi - Pigs in Blankets Wrapping Paper
Here Be Dragons & Greggs
- 'A National Icon'
Hope&Glory & Carlsberg
- Fare Game
Mischief, MHP, Studio La Plage & Coca-Cola
- The Bosses
Pangolin & Absolut
- Haring Cross
Pangolin & Frank's RedHot
- Fish & Frank's
Ready 10 & McDonald's
- Draw How You Feel
SEVEN Communications & YuMOVE
- The National Pooptrait Gallery

Generative Engine Optimisation (Geo) Campaign Of The Year

Reboot Online & Alan Boswell Group - Enhancing LLM visibility through context wrapping and earned media
The Romans & Lidl
- Cult of Lidl

Health, Beauty, Retail & Fashion Marketing Communications Campaign of the Year

Earnies & Bodyform - Shoulder The Burden
Fleishman Hillard & Sure Whole Body Deodorant
- Brits & their Bits: Launching Sure Whole Body Deodorant to the UK
FleishmanHillard & WaterWipes
- WaterWipes Give Me Strength
Golin & ASICS
- The Undropped Kit
HelloFranses & Labubus
- From Pop Mart to Pop Culture
Mischief & Tails.com
- Pees in the Park
The Romans & Lidl
- Lidl by Lidl
Tin Man & Tesco
- Aisle Do: The Tesco Wedding Gift Registry
VCCP Roar & Halfords
- Car Time

Healthcare / Pharma Campaign of the Year

Boldspace & CheqUp - Season's Eatings
Brands2Life & Vista Health
- Midlife Clarity
Cirkle & Chemist4U
- Already Doin' It
Golin & Specsavers
- Auntie Army
Hawthorn Advisors & World Heart Federation
-World Heart Day: Don't Miss a Beat
Hope&Glory & GOSH Charity
- Bells & Butterflies
Hope&Glory & GOSH Charity
- School Photo Day
Seven Consultancy & Challenge Works
- Longitude Prize on ALS
Third City & Curaleaf Clinic
- Pain Unmasked

Integrated Communications Campaign of the Year

Alzheimer’s Society - Alzheimer’s Society International 2025
Golin & ASICS
- Mind's Best Friend
Hope&Glory & Lexus
- Served at Speed
Kindred & Gatsby Charitable Foundation
- Talking Futures
Mischief & Avanti
- Your Presence is Presents Enough
Ogilvy PR & First Choice
- Better Boys Trip
PrettyGreen & Hasbro
- Mummy Pig’s Pregnancy Breaks the Internet
The Romans & Lidl
- Lidl by Lidl

Leisure & Travel Marketing Communications Campaign Of The Year

Mischief & Avanti - Your Presence is Presents Enough
Ogilvy PR & First Choice - Better Boys Trip
One Green Bean & TUI - ‘Half Punk’ and the family ravers: How TUI Holiday Villages turned family nostalgia into a sold-out Ibiza family rave
Pic PR x Horwood House Hotel - The Butterfly Resort
SHOOK & Cunard
– Cunard Curated
Taylor Herring & easyJet holidays
- Swim School
Tin Man & London Luton Airport
- The Lilo-brary
Tin Man & Tourism New Zealand
- The Hardest Geezer

Low Budget Campaign of the Year

Here Be Dragons & Greggs – ‘A National Icon’
M&S Food
– This Is Not Just A Sandwich…
MHP Group & Hilton
- A Meal to Change Minds
Missive for Virgin Media O2
- Life in Data
Pitch Marketing & Paddy Power
- The Only 343 that works
Propeller Group & Beem
- Making Teen Tech Entrepreneur Toby Famous To Secure His U.S. Admission
Taylor Herring & McVitie's
- Choc Side Up or Choc Side Down?
Wonderland Comms & Heinz
- Fish & Chip Sauce
Woodrow & Choose Love
- Gaza Campaign Open Letter

Media Relations Campaign of the Year

Golin & ASICS - The Undropped Kit
Hope&Glory & GOSH Charity
- School Photo Day
Hope&Glory & GOSH Charity
- Bells & Butterflies
PrettyGreen & Hasbro
- Mummy Pig’s Pregnancy Breaks the Internet
Taylor Herring & McVitie's
- Choc Side Up or Choc Side Down?
The Romans & Lidl
- Lidl by Lidl
Tin Man & Tesco
- Aisle Do: The Tesco Wedding Gift Registry
VCCP Roar & Art Fund
- A Picture of Health

Not For Profit Campaign of the Year

Alzheimer’s Society - Alzheimer’s Society International 2025
Brandnation & Adoption Focus
- The Long Wait: Ethical AI, Real Lives, and the Cost of Waiting
Hope&Glory & GOSH Charity
- Bells & Butterflies
HUNTER: UK & Beyond Equality
- See What She Sees
Pregnant Then Screwed
- Mum, You’re Fired!
SHOOK & Leopard Co
- SIFA Fireside: Inequality Street
Stroke Association
- Still Christmas
VCCP Roar & Art Fund
- A Picture of Health
W Communications & Grenfell Athletic
- Fabric of the Community by Spike and Brothers & Sisters

Pro Bono Campaign Of The Year

Boldspace & Epilepsy Action - Could I Count On You?
Earnies & TfL
- Look Up
HUNTER: UK & Beyond Equality
- See What She Sees
Missive & Project Nemo
- Accelerating disability inclusion in fintech
Speed & 1625 Independent People – Street Dreams
Spike, Brothers & Sisters & Grenfell Athletic
- Fabric of the Community
The Ripple Effect & Street Soccer London
– It’s Coming Home(less): Scoring for Team England at the Homeless World Cup
Tim Reid Media & Chinook Justice Campaign
- For the families of those killed on ZD 576 on June 2nd 1994

Public Sector Campaign of the Year

Cambridgeshire Constabulary - 'The catastrophic consequences of drink driving'
Earnies & TfL
- Look Up
Kindred, MoJ & HMPPS
- Probation in Verse
MHP Group & Met Office
- The Power of Weather Intelligence
Oxford City Council
- Explaining local government on TikTok and Instagram
We. Communications’ Social Impact Team & Network Rail
- How a public-awareness campaign encouraged young people to stay Switched On to rail safety

Social Media Campaign of the Year

Golin & ASICS - Mind's Best Friend
HelloFranses & Labubus
- From Pop Mart to Pop Culture
Hope&Glory & The FA
- Little Thief Studios: First-time Fans
Hope&Glory & The Pokemon Company
- The World's Greatest Unboxing
Ogilvy PR & First Choice
- Better Boys Trip
Pitch Marketing & Tinder
- Bridget Jones' Tinder Diaries
R&T & Brooklyn Brewery UK
- A Slice of Brooklyn Brewery
The Romans & Heineken
- The F1 Season Ticket

Stunt of the Year

Here Be Dragons & Greggs – ‘A National Icon’
Hope&Glory & Carlsberg
- Fare Game
Ogilvy PR & Hellmann's
– Hellmann’s x Charli XCX
PrettyGreen & Hasbro
- Mummy Pig’s Pregnancy Breaks the Internet
Red Consultancy & Currys
- Mind The Grab
Taylor Herring & Aldi
- It's not Aldi, it's Aldeh
The Romans & Jaffa Cakes
- The Cake Wing
W Communications & W Capital
- Chew Plants Not Plastic

Sustainability / Purpose Campaign of the Year

Fight or Flight & NetApp - The Campaign to End Single Use Data
Kindred & BACP
- Positive Steps
Kindred & Epson
- Water Silks
The Romans & Trussell
- The Hungry Games
The Romans & UNHCR
- Fragments of Hope
Third City & Curaleaf Clinic
- Pain Unmasked
Tin Man & London Luton Airport
- The Lilo-brary
Words+Pixels & Back Market
- The Last Shot Gallery

Technology PR Campaign of the Year

361 Communications & Open Cosmos - The Cosmos Will See You Now
Axicom & Hypershell
- Scaling new coverage heights
Frank PR & Breville
- Art of the Espresso
Kindred & Epson
- Water Silks
Mischief & Samsung
- The Power Present
Red Consultancy & Currys
- Mind The Grab
The Romans & OnePlus
- Women With Altitude
Words+Pixels & Back Market
- The Last Shot Gallery
Zeno London & Dolby Atmos
- Dolby Sound of a Masterpiece

Personality Awards

Young Professional of the Year

Bella Cutler - FieldHouse Associates
Chris Maho
- The Romans
Jessica Porter
- Havas Media Network
Rebecca Hjelt
- Definition
Tayla Blackman
– Missive

Team / Agency Awards

B2B PR Agency of the Year

3THINKRS
Babel
Brands2Life
Delphi 393
Hard Numbers
Infinite
SourceCode Communications
The Hoffman Agency

Boutique Agency of the Year

Boldspace
Delphi 393
Earnies
Ready10
Spike
Sunny Side Up
Tin Man
Words+Pixels

Consumer PR Agency of the Year

Earnies
Here Be Dragons
Hope&Glory
Mischief
PrettyGreen
Ready10
Taylor Herring
The Romans

Geo Agency Of The Year

72Point
Hard Numbers
Reboot Online
Third City

In-House Team of the Year

Alzheimer’ Society In-house Media & Social Media teams
BSI
Canary Wharf Group
Finder
Havas Media Network UK Communications Team
QBE Insurance
TUI UK&I

Independent Agency of the Year

89up
Battenhall
Hope&Glory
Kindred
Sunny Side Up
The Romans
Third City
Tin Man
Wildfire

Integrated Agency of the Year

Boldspace
Hope&Glory
Mischief
Taylor Herring
The Hoffman Agency
The Romans
W Communications
We. Communications

Large Agency of the Year

Battenhall
Brands2Life
Hope&Glory
Taylor Herring
The Romans
W Communications

Micro Agency of the Year (Less Than £500,000 Fee Income)

BF Media
Chomp
Hannah Burgess PR
Lem-uhn

Newcomer Agency of the Year

Chomp
frank.social
HelloFranses!
Spike
Stakked
Work & Class

Technology Agency of the Year

3Thinkrs
Babel
Brands2Life
Delphi 393
Fire on the Hill
SourceCode Communications
The Hoffman Agency
We. Communications
Wildfire

Grab your tickets here for the London ceremony, taking place on Thursday 16th April, at the Park Plaza Hotel in Westminster.