The PRmoment Awards Shortlist 2024

Congratulations to all those shortlisted for the PRmoment Awards 2024. As ever, being shortlisted is an amazing achievement; you should be really proud! Tickets are now on sale for the awards ceremony on Thursday, 25th April, at the Park Plaza Hotel in Westminster, London. You can purchase your tickets here.

Thanks to all of our sponsors for their support, including our headline sponsor, Opinium Research.

Campaign Awards

Automotive & Transport Marketing Communications Campaign Of The Year

Hope&Glory & Trainline: Missing People - Action Stations
Hope&Glory & Uber
- The Coronation Carriages
Mischief & Avanti
- Pulling in the Right Direction
Popcorn PR & BMW
- The BMW Filmmaking Challenge in Partnership with the BFI
SHOOK & Govia Thameslink Railway
- The Keep Off The Track track, a lifesaving earworm
Third City & Kia UK
- Electric Future
Tin Man & London Luton Airport
- Going Above and Beyond for London Luton Airport
W Communications & Endura
- Project Heid: A new form of ‘graphic design’
Words + Pixels & Lime
- Re-Cycle Collection

B2B Campaign Of The Year

361 Communications & OneWeb - Space Powered Internet: Anytime, Anywhere
Boldspace & Tideway
- Loo Gardens
Brands2Life & Sodexo
- Starting Fresh
Brands2Life & Xero
- BEAUTIFUL GAME, BEAUTIFUL BUSINESS - Maximising Xero’s sports sponsorships
Frank PR & Riverford Organic
- Get Fair About Farming
MHP Group & IWG plc
- Hybrid Working
The Think Tank & Oscar Acoustics
- 'Noise Annoys'
The Tilton Consultancy & UPM Biochemicals
- No excuses

Best Digital Pr Campaign Of The Year

Fight or Flight & Frontify - Real or Not Real
Fight or Flight & Medius
- Accounts Deceivable
Fight or Flight & Roland DG
- 50 Shades of Ginger
Golin & Specsavers
- The Misheard Version
Hard Numbers & National Broadband
- Broadband Battles - The Race for Glastonbury Tickets
Jukebox Marketing & Instapro Group
- Baileys Warning
Ready10 & VoucherCodes
- Women’s World Cup 2023 Spending Report
The Romans & The Oxford University Press
- Word of The Year: Rizz

Best Use Of Artificial Intelligence In A Campaign

Boldspace & Moonpig - Cards that Clear the Air
Current Global & Sandvik Group
- The Impossible Statue
Finder
- The robots are coming: ChatGPT takes on fund managers
Golin & ASICS
- Training AI
Ogilvy UK & Bombay Sapphire
- Saw This, Made This
One Green Bean & Domino's
- Eurovision P-AI-ZZA

Best Use Of Content

Havas Red & NHS Blood and Transplant - National Blood Week 2023: 'Giving Type'
Hope&Glory & Ikea
- IKEA Throws in a Towel
PrettyGreen & Hasbro - Nerf Pro Gelfire Hide N Seek with Beta Squad
Red Consultancy & Avon
- The Reverse Make-Up Tutorial
SHOOK & Govia Thameslink Railway
- The Keep Off The Track track, a lifesaving earworm
Taylor Herring & McVitie's Jaffa Cakes
- Total Eclipse
The Romans & The Jockey Club
- The Re-Roar Remix
W Communications & BMB
- The Chat: the UK’s first WhatsApp drama series

Best Use Of Creativity - B2B

361 Communications & OneWeb - Space Powered Internet: Anytime, Anywhere
Boldspace & Tideway
- Loo Gardens
Brands2Life & Experian
- Support Hub, Making essential service access universal
Current Global & Sandvik Group
- The Impossible Statue
Fight or Flight & Medius
- Accounts Deceivable
Fight or Flight & Roland DG
- 50 Shades of Ginger
SHOOK & Smart Energy GB
- Small hacks for small businesses
The Tilton Consultancy & UPM Biochemicals
- No excuses

Best Use Of Creativity – Consumer

Fanclub & Who Gives A Crap - Winnie the Pooh; The Deforested Edition
Golin & Specsavers
- The Misheard Version
Hope&Glory & Weber Shandwick
- IKEA & Shelter, Real life Roomsets
Mischief & Three
- #WeSeeYouNetwork
PrettyGreen & Hasbro – Play-Doh Restaurant of Imagination
Red Consultancy & Avon -
The Reverse Make-Up Tutorial
Splendid Communications & Movember
- Sport the Signs (World Suicide Prevention Day)
W Communications & Grow To Know
- Unearthing The Green Gap

Best Use Of Influencers

Boldspace & Churchill - Keep Calm and Drive On
Brands2Life & Experian
- Support Hub: Making essential service access universal
Cirkle & Dulux
- Change Starts Here
COW & ERIKALUST
- One More Page 3
Ogilvy UK & DAVID
- Dove, #TurnYourBack
PrettyGreen & Hasbro - Nerf Pro Gelfire Hide N Seek with Beta Squad
W Communications & Pot Noodle
- Does Anything Truly Fill A Hole Like A Pot Noodle
Words + Pixels & Lime
: Re-Cycle Collection

Best Use Of Planning, Strategy And Evaluation

Brands2Life & Experian: Support Hub - Making essential service access universal
Hard Numbers & National Broadband
- Broadband Battles, The Race for Glastonbury Tickets
Hope&Glory & Weber Shandwick - IKEA & Shelter,
Real life Roomsets
Mischief & Avanti
- Pulling in the Right Direction
SHOOK & Govia Thameslink Railway
- The Keep Off the Track track, a lifesaving earworm
Splendid Communications & Movember
- Sport the Signs (World Suicide Prevention Day)
Taylor Herring & Mars Wrigley
- Bring Home the Bounty
Taylor Herring & NatWest
- All Mod Cons

Best Use Of Research

Fanclub & smol - Suds in Schools
iNHouse Communications & UK Spirits Alliance & Scotch Whisky Association
- backing British distillers
Material Focus
- Disposable vapes: A ticking timebomb hiding in plain sight
Milk & Honey PR & Epson
- Introducing Gen COP – the future of the climate solution
Taylor Herring & NatWest
- All Mod Cons
Virgin Media O2, Hope&Glory, Missive, Strand & Partners, Broadcast Revolution
- Stop the Smartphone Swindle
W Communications & Grow To Know
- Unearthing The Green Gap
Words + Pixels & Lime
- Re-Cycle Collection

Community Engagement Campaign Of The Year

Frank PR & Riverford Organic - Get Fair About Farming
Hope&Glory & Trainline:
Missing People - Action Stations
Hope&Glory & Weber Shandwick - IKEA & Shelter,
Real life Roomsets
PrettyGreen & Optimum Nutrition - Channel More
Tin Man & Cadbury Fingers
- Bringing BSL to the Beautiful Game
Tin Man & Guide Dogs & Virgin Atlantic
- High Flying Hounds
W Communications & Grow To Know
- Unearthing The Green Gap
WongDoody & Both&
- Boys boys boys

Consumer Pr Campaign Of The Year

Golin & Specsavers - The Misheard Version
Hope&Glory & Trainline:
Missing People - Action Stations
Hope&Glory & Uber
- The Coronation Carriages
Hope&Glory & Weber Shandwick - IKEA & Shelter
, Real life Roomsets
Ogilvy UK & DAVID
- Dove, #TurnYourBack
Taylor Herring & Mars Wrigley
- King Charles III of Chocolate
Tin Man & OREO
- Becoming a cultural icon
Weber Shandwick & Direct Line
- Freshening up the drink driving conversation with The Brushalyser

Culture Media, Sport & Travel Marketing Communications Campaign Of The Year

Boldspace & Rangers FC - This Christmas It's Rangers All the Way
Brands2Life & Xero
- Beautiful game, beautiful business - maximising Xero’s sports sponsorships
Hope&Glory & Trainline
: Missing People - Action Stations
Hope&Glory & Uber
- The Coronation Carriages
Ready10 & KIND Snacks
- Fuelling the Lionesses
Ready10, BrewDog & Paddy Power
- Bottle Jobs
Red Consultancy & McDonald's UK
- Serving up Women's World Cup fever with McDonald's UK
Taylor Herring & Apple TV+
- Prehistoric Landscape Art
Tin Man & London Luton Airport - Going Above and Beyond for London Luton Airport

Employee Engagement Campaign Of The Year

The judges decided not to reveal a shortlist for this category. The winner will be announced at the event.

Event Of The Year (Live, Virtual Or Hybrid)

Brands2Life & Hologic - A catalyst for action to improve women’s health
Frank PR & Innocent UK - Innocent
: The (Big) Big Knit
Klaxonn & Media 10
- Making the Ideal Home Show current, 114 years later
One Green Bean & Domino's
- Wrestle Mexicana
Premier Public Relations & Sky
- A League of Their Own: Our Angel of the North
The Pharm (Ogilvy) & Boots
- Boots Beauty Awards 2023
W Communications & Grow To Know
- Unearthing The Green Gap
Weber Shandwick & eBay UK
– AIR: The UK’s First Air Fryer Restaurant

Financial Services Sector Campaign Of The Year

Boldspace & Saltus - The Saltus Wealth Index
Brands2Life & Experian -
Support Hub: Making essential service access universal
Fight or Flight & Medius
- Accounts Deceivable
Frank PR & Zurich Insurance
- Seanna the Seahorse
Good Relations & Starling Bank
- Share The Load
Grayling & Visa
- 'Celebrating Squad Goals'
Taylor Herring & NatWest
- All Mod Cons
Teamspirit & ABI/ PLSA
- Using a Mallett to engage people with their pension

Fmcg Marketing Communications Campaign Of The Year

Fanclub & Who Gives A Crap - Winnie the Pooh; The Deforested Edition
Frank PR & Weetabix
- Weetabix #MilkFirst
Good Relations & Violife
- Cheddarton AFC
Here Be Dragons & Beavertown Brewery
- Oil Your Neck
Seven Communications & 19 Crimes
- Coffin Aged Wine
Taylor Herring & Mars Wrigley
- King Charles III of Chocolate
Tin Man & OREO
- Becoming a cultural icon
W Communications & Pot Noodle
- Does Anything Truly Fill A Hole Like A Pot Noodle

Health, Beauty, Retail & Fashion Marketing Communications Campaign Of The Year

Golin & ASICS - A New Personal Best
Hope&Glory & hmv
- Retailer Opens Shop: The Return of 363 Oxford Street
Hope&Glory & Ikea
- IKEA Throws in a Towel
Hope&Glory & Weber Shandwick
- IKEA & Shelter, Real life Roomsets
Ogilvy UK & DAVID
- Dove, #TurnYourBack
The Romans & Lidl
- Lidl Fashion Week
Tin Man & Gumtree -
Starting a Consumption Rebellion
WongDoody & Both&
- Boys Boys Boys

Healthcare / Pharma Campaign Of The Year

Anthem PR & The Good Ideas Group - Astellas Pharma Ltd & Break Free From Plans to Pee
Cow & Gilead Sciences
- From the Margins
Golin & Specsavers
- The Misheard Version
Havas Red & NHS Blood and Transplant -
National Blood Week 2023: 'Giving Type'
The Tilton Consultancy & Vestergaard - Stop The Clock on Malaria
Words + Pixels & Hims
- Let's Talk About Sex

Integrated Communications Campaign Of The Year

Anthem PR & The Good Ideas Group - Astellas Pharma Ltd & Break Free From Plans to Pee
Fight or Flight & Roland DG
- 50 Shades of Ginger
Ogilvy UK & DAVID
- Dove, #TurnYourBack
PrettyGreen & Hasbro – Play-Doh Restaurant of Imagination
Red Consultancy & McDonald's UK
- Serving up Women's World Cup fever with McDonald's UK
Taylor Herring & Mars Wrigley
- Bring Home the Bounty
Taylor Herring & NatWest
- All Mod Cons
The Tilton Consultancy & UPM Biochemicals
- No excuses
Virgin Media O2, Hope&Glory, Missive, Strand & Partners, Broadcast
Revolution - Stop the Smartphone Swindle

Low Budget Campaign Of The Year

Finder - The robots are coming: ChatGPT takes on fund managers
Frank PR & Weetabix
- Weetabix #MilkFirst
Good Relations & Keep Britain Tidy
- Cigarette Butts Are Rubbish!
Hope&Glory & Dacia
- Hot Motor Bottles
Hope&Glory & Ikea
- IKEA Throws in a Towel
Seven Communications & BARK
- BARK to School
Spark Communications & Quadient
- Uncovering the scourge of “porch piracy”
Strike Communications
- Music on the front line
The Romans & Lidl
- Lidl Fashion Week
W Communications & Grow To Know
- Unearthing The Green Gap

Media Relations Campaign Of The Year - Under £50K

COW & BeBroadcast - Launching moobs to put male breast cancer on map
Hill & Knowlton & Baton of Hope
- Stories not statistics: Launching the UK’s biggest suicide awareness and prevention initiative
Hope&Glory & hmv:
Retailer Opens Shop: The Return of 363 Oxford Street
Material Focus
- Disposable vapes, a ticking timebomb hiding in plain sight
Spark Communications & Quadient
- Uncovering the scourge of “porch piracy”
Taylor Herring & Mars Wrigley
- King Charles III of Chocolate
Taylor Herring & Subway
- The Creme Egg SubMelt
The Romans & The Oxford University Press
- Word of The Year: Rizz

Media Relations Campaign Of The Year - Over £50K

Boldspace & Tideway - Loo Gardens
Frank PR & Riverford Organi
c - Get Fair About Farming
Havas Red & NHS Blood and Transplant
- National Blood Week 2023: 'Giving Type'
Hope&Glory & NOW
- Logan Opens the Market
MHP Group & IWG plc
- Hybrid Working
PrettyGreen & Optimum Nutrition - Channel More
Richmond & Towers, & Pukka
- Christmas, easy as Pie
Tin Man & Gumtree
- Starting a Consumption Rebellion

Not For Profit Campaign Of The Year

Alfred & The Fairtrade Foundation - The Endangered Aisle
Hill & Knowlton & Baton of Hope
- Stories not statistics – launching the UK’s biggest suicide awareness and prevention initiative
John Doe & Worldwide Cancer Research
- A Lasting Legacy
Kindred & Institution of Engineering and Technology -
Backpack to the Future
Kindred & The Lucy Faithfull Foundation -
No Grey Areas
People Like Us & Worth Your While
- The Autocorrected Pay Gap
Splendid Communications & Movember
- Sport the Signs (World Suicide Prevention Day)
W Communications & BMB
- The Chat: the UK’s first WhatsApp drama series

Public Sector Campaign Of The Year

Boldspace & Tideway - Loo Gardens
Havas Red & NHS Blood and Transplant
- National Blood Week 2023: 'Giving Type'
MHP Group & NHSE
- Powered By NHS Data
Tin Man & Smart Energy GB
- The Year of Super Smart Home Hacks

Social Media Campaign Of The Year

Boldspace & Rangers FC - This Christmas It's Rangers All the Way
Coolr & OMD UK - Lidl
& Save Another Way...The Lidl Way
Golin & Specsavers
- The Misheard Version
Hope&Glory & Ikea
- IKEA Throws in a Towel
PrettyGreen & Hasbro - Nerf Pro Gelfire Hide N Seek with Beta Squad
The Romans & The Oxford University Press
- Word of The Year: Rizz

Stunt Of The Year

Clarion Communications & Aldi - Rose Degrees Billboard
Hope&Glory & Uber
- The Coronation Carriages
Hope&Glory & Weber Shandwick
- IKEA & Shelter, Real life Roomsets
Splendid Communications & Movember
- Sport the Signs (World Suicide Prevention Day)
Splendid Communications & Sips and Bites
- Doritos The Flaming Billboard
Taylor Herring & Apple TV+
- Prehistoric Landscape Art
Taylor Herring & Mars Wrigley
- King Charles III of Chocolate
W Communications & Grow To Know
- Unearthing The Green Gap

Sustainability / Purpose Campaign Of The Year - Under £50K

Fanclub & smol - Suds in Schools
Halpern & Spectra
- Care Leavers Wanted
Hill & Knowlton & Arla
- Magic Breakfast: The most important meal (and message) of the day
Hope&Glory & Trainline:
Missing People - Action Stations
Jack & Grace and The Country Trust
- Plant Your Pants
Red Consultancy & Weleda
- Beauty Kitchen, Naïf Care & The Plastic Soup Foundation - Leading the fight against microplastics
The Romans, Wiggle & Adidas
- Hikers Against Hatred
W Communications & BMB
- The Chat: the UK’s first WhatsApp drama series

Sustainability / Purpose Campaign Of The Year - Over £50K

Brands2Life & Sodexo - Starting Fresh
Hope&Glory & Weber Shandwick
- IKEA & Shelter, Real life Roomsets
Mischief & Avanti
- Pulling in the Right Direction
Ogilvy UK & DAVID
- Dove, #TurnYourBack
Red Consultancy & Avon
- The Reverse Make-Up Tutorial
Tin Man & Gumtree
- Starting a Consumption Rebellion
The Tilton Consultancy & UPM Biochemicals
- No excuses

Technology Pr Campaign Of The Year

361 Communications & OneWeb - Space Powered Internet: Anytime, Anywhere
Fight or Flight & Roland DG
- 50 Shades of Ginger
Good Relations & Starling Bank
- Share The Load
Hope&Glory & Trainline:
Missing People - Action Stations
Hope&Glory & Uber
- The Coronation Carriages
Tin Man & Amazon
- AI: Addressing the Future Skills Gap
Virgin Media O2, Hope&Glory, Missive, Strand & Partners, Broadcast Revolution - Stop the Smartphone Swindle
W Communications & Endura
- Project Heid: a new form of ‘graphic design’
Wildfire & Bango
- Digital Vending Machine

Personality Awards

Young Professional Of The Year

Neirja Dhmija - Templemere PR
Matt Biggadike - FINN Partners
Shashank Kumar - Curzon PR

Team / Agency Awards

B2B Pr Agency Of The Year

Aspectus Group
AxiCom
Babel PR
Fight or Flight
Templemere PR
The Tilton Consultancy

Best Approach To Diversity & Inclusion In Pr

Aspectus Group
Kindred

Boutique Agency Of The Year

Aduro Communications
Boldspace
Coldr
Full Fat
Hard Numbers
Manifest
Ready10
Tin Man
Wimbart PR

Consumer Pr Agency Of The Year

Clarion Communications
Mischief, part of MHP Group
Ready10
Splendid
Taylor Herring
The Romans
Tin Man
W Communications

In-House Team Of The Year

American Express UK In-house Team
Anchor
Bupa Global & UK External Relations Team
London Luton Airport Communications Team
Shepherd Neame Communications Team
TUI UK
Virgin Media O2's Corporate Affairs Team

Independent Agency Of The Year

Aduro Communications
Battenhall
Fanclub
GingerMay
Manifest
The Tilton Consultancy
Tin Man
W Communications
Words + Pixels

Integrated Agency Of The Year

Boldspace
Taylor Herring
Teamspirit
The Romans
The Tilton Consultancy
Tin Man
W Communications
WE Communications

Large Agency Of The Year

Battenhall
Coolr
Havas Red
MHP Group
SEC Newgate UK
Taylor Herring
The Romans
W Communications

Micro Agency Of The Year (Less Than £500,000 Fee Income)

Lem-uhn
TechComms
The Heard

Newcomer Agency Of The Year

361 Communications
Duet London
Klaxonn
The Flywheelers
The Heard

Technology Agency Of The Year

AxiCom
Babel PR
Hard Numbers
Ranieri Agency
The Hoffman Agency
WE Communications
Wildfire
Words + Pixels